MIMsafe crate protects dogs in accident

MIMsafe VarioCage saves dogs’ lives after horrific road traffic accident

By | Uncategorised

MIMsafe crate protects dogs in accidentLate one night in early 2021, Laura Oldbury-Churchwood and her two miniature long haired dachshunds, Murph and Morticia, were involved in a terrifying road traffic accident that left their car completely destroyed. Thankfully, Laura survived the accident, and Murph and Morticia, who were both travelling in a MIMsafe Variocage dog crate, were uninjured, although understandably a little shocked.

Laura’s car was hit as she travelled through a crossroads by a vehicle that did not seem to even attempt to stop, smashing straight into the rear corner of Laura’s car, causing it to spin then roll 3 times before coming to rest in a hedge. The front of the car was crushed, the back was badly smashed, with the boot door so badly mangled it would not open and the back windscreen was completely shattered. Despite the severity of the collision, Murph and Morticia were shocked but completely uninjured. If they had been restrained in a different crate, they would almost certainly not have survived.

Laura described the accident to us:
“a car failed to stop at a crossroads, they hit the right rear corner of my car as I was travelling through the crossroads. I was travelling at around 50-55mph and it appears that the other driver made no attempt to stop at the crossroads (they missed the give way signs for whatever reason). My car spun around and then rolled 3 times before coming to land in a hedge/ditch. All of my airbags deployed and as you can see from the photos the rear windscreen was totally smashed (no glass left in the frame). My car had come to rest on a small tree trunk- this dented the boot close to the dog’s crate. “

We know from our own crash testing, and research on road traffic accidents, that in collisions such as this, even in the unlikely event that dogs do survive such an impact, the shattering of the glass in the back window, which almost always occurs, is an additional hazard. Dogs involved in such accidents may get loose, and often run into traffic in terror, where they can be killed, lost or cause a further accident.

Laura went on to say:
“The dogs were shocked but otherwise not injured after the accident. I had to retrieve them through the escape hatch as the boot was not accessible. I hadn’t got out of the car at this point to see where I was.” 

“Without doubt the MIMsafe crate saved my dogs’ lives. They would not be here today if it wasn’t for the crate! I try not to think about what could have happened if they were not in the crate. Everyone at the scene commented that we were all incredibly lucky to walk away from the crash without injury.”

Murph and Morticia were travelling in their MIMsafe Variocage MiniMax XL, one of our smallest VarioCage models, suitable for one or two small dogs. We were very happy to replace Laura’s crate free of charge, as we offer to do with any crates that are involved in severe road traffic accidents. Our priority is always the safety of our customers and their pets, and it’s best to replace any crate that has been involved in a damaging collision.

Murph & MorticiaWe’re the ONLY dog crate designer and manufacturer that carry out comprehensive crash testing, in which we test our crates in situ in the vehicles. This ensures that not only are the crates safe in standalone testing, but also that they work in tandem with the car’s safety features and crumple zone to keep dogs and humans as safe as possible. We also research real life road traffic accidents and keep extensive records of data to ensure that we are designing crates that will withstand many different eventualities.

Following the accident, very thankful and relieved to still have her dogs, Laura has been advising friends and family to purchase MIMsafe crates to keep their dogs and the whole family safe.

She told us:
“After the crash I told anyone and everyone about the crate. I’ve suggested to any friends that have dogs that they are worth more than their purchase price!”

Please visit our stand at Crufts, where we will have the crate that saved Laura’s dogs’ lives and kept her safe. Our stand staff will be very happy to talk you through the different safety features of the crate that protected Murph and Morticia, as well as countless other dogs in all corners of the globe. We’re situated in Hall 3, Stand 27, behind the Kennel Club stand, right near Discover Dogs.

MIMsafe innovation

The MIMSafe Story: 35 Years of Safety Innovation

By | Uncategorised

MIMsafe innovation

MIM Construction AB was founded to innovate, improve and excel in the safety sector.
For 35 years under the MIMsafe brand, we’ve focused on pet safety—but always with human safety in mind too, which means the MIMsafe name is one you can trust.
We’ve designed, built and comprehensively tested the following series of safety products that have made our company stand out as a pioneer in this field.

Our Crash-Tested Car Crates, Keeping Dogs and Passengers Safer

MIMsafe has always worked closely with the automotive industry when designing our pet safety products for cars. Our range of dog crates has been developed in close collaboration with the major car manufacturers to ensure they perform reliably in the real cars that dog owners drive.
What’s more, we’re the only company that crash tests its crates in situ not just once, but hundreds of times, checking that the crate works correctly in conjunction with the vehicle crumple zone. While many manufacturers may claim their crates are crash-tested, this is usually limited testing and often restricted to the most common type of crash: a head-on collision. However, this kind of collision causes the least disturbance to a crate due to car safety measures, and different types of collision carry different risks.
During a rear-end collision, a crate may splinter, break the back window, pierce through the back seat and cause spinal injuries to a passenger, or impact a passenger’s head. In a rollover situation, a dog cage can be broken or come loose, breaking windows and injuring passengers. These crashes can all seriously injure your pet too or allow them to escape into traffic, where they may be fatally injured or cause further collisions.
This is why all our crates are tested with the crates in situ in the vehicle, in a range of collision scenarios—not just head-on crashes. The results help us refine our designs to ensure not just your pet’s safety, but that of you and your passengers too.

Our Vehicle-Specific Dog Guards, Keeping Passengers Safer

Some automotive manufacturers offer dog guards designed specifically for certain models that they manufacture. Naturally, these manufacturers want their dog guards to meet the same high safety and design standards as their vehicles. We’re proud that top automotive brands like VW, Hyundai, Kia and Mercedes have all chosen MIMsafe to design and produce the vehicle-specific dog guards used in their vehicles. It demonstrates their trust in our process and our products.

Our NewEra Clip, Keeping Horses and Riders Safer

The MIMsafe NewEra Clip may seem a bit of a departure. It’s not used in a car, or for transporting cats or dogs. In fact, this innovative horse and rider safety product came about due to the wife of our founder, Mats Björnetun. In response to her cross-country eventing interests, Mats started organising cross-country events on their property and then further afield. However, he soon realised more could and should be done to make the sport safer. With input from major eventing stars such as Mark Phillips and Hugh Thomas, and a crash expert from Sweden’s Chalmers University of Technology, the MIMsafe Clip was invented.
These pioneering fixings protect both horses and riders from the dangers of rotational falls. They’re designed to instantly break if the horse hits the fence, dropping the fence instantaneously. The red MIMclip can be attached to fences such as oxers and gates, and there is now a yellow MIMclip for fences designed to be jumped at an angle, such as corners, and for tables.
An indicator shows when they require replacing, and this can be done in just 30 seconds.  The MIMclip not only contributes to the overall safety of the sport for both horses and riders but also guarantees fair and correct judging.
The MIMsafe NewEra Clip was the first cross-country jump safety fixing to pass the Federation Equestre Internationale (FEI)’s new approvals scheme for frangible devices in Eventing. It was used at many equestrian events at the 2020 Tokyo Olympics, and on 1st January 2021, it became mandatory on all compatible fences at FEI events.

Our Latest Innovation: the MIMsafe Roof Box

Once you have one of our dog crates in the boot of your car, where do you put the luggage that no longer fits? Our latest innovative product, the MIMsafe roof box, was designed to solve this problem.
After rigorous wind-tunnel testing, the unique design of our double-walled roof box is slick and aerodynamic. Yet it offers 10 cubic feet of storage space and can take loads up to 75 kg. It’s also crash-tested to a new, high standard. In testing at 50 km/h, at a crash pulse in accordance with the ECE R17 standard, it could withstand a force of up to 26g.
Our roof box also offers highly practical features such as:

  • an internal, motion-activated light
  • internal crash-tested load loops to secure luggage
  • washable, durable hard-wearing mat that provides grip for the luggage
  • a lock for security
  • quick grip fastening for easy install on the roof rack
  • TEAS locking system to hold the roof box firmly in place
  • accessibility from both sides

We’re excited to venture into this area of automotive accessories and bring our stringent safety and practicality standards to a new product type.

Looking Forward

We’ve moved in to new, larger factory premises in Trollhättan, Sweden, due to increased demand, and we have many new products in development, so the future looks bright. At MIMsafe, we will continue to strive for excellence and innovation, always putting safety—for animals and their owners—first and foremost in our designs.

how do I stop my dog barking in the car

How Do I Stop My Dog From Barking in the Car?

By | Uncategorised

how do i stop my dog from barking in the carFor some dogs, everything they can see from a car window can be exciting or very scary and needs to be barked at, while others can be very territorial about their owners’ cars.
Barking while travelling can actually be self-reinforcing for the dog: they see something that triggers the behaviour, they bark, then within a few seconds (because you have driven past the trigger) the cause of the barking disappears. In your dog’s head, the barking worked – it got rid of the thing or person that caused the barking, so the behaviour is reinforced, and is likely to recur. We need to change that belief by stopping the barking as soon as a dog starts to practice the behaviour. The longer a behaviour is practiced the more likely it is to become a habit, so stopping the behaviour is extremely important, because habits are very difficult to break.

Aggressive behaviour, while the car is stationary, would be very concerning, a danger to the public and leave you in breach of the Dangerous Dogs Act.  We would strongly recommend seeking the help of a behaviourist if your dog behaves in this manner.

The following strategies may help to stop your dog barking in the car:

Use a Crate

Firstly, if you don’t use a crash tested dog crate in your vehicle, please get one in order to protect your dog, yourself and your family in the event of an accident. Read more about the importance of using a crate here.  Crate training is an important strategy, even if your dog doesn’t use a crate in any other situation. If your dog is trained to settle in a crate indoors, they’re much more likely to settle in a crate in the car.

Cover the crate with a sheet or blanket

Covering the crate takes away most of the scary, exciting, or otherwise, triggers so that your dog is unable to see them. This will enable him to relax and settle much more easily. It has the added advantage of keeping the sun off the dog while travelling which can also help them to enjoy travelling and lower everyone’s stress levels.

Train Them to Settle with Treats

This should only be done when you’re stationary, or when you have a passenger to dispense the treats. Watch your dog closely so that you can try to anticipate what’s triggering the barking (passers-by getting too close, bicycles, other dogs?). This will help you quickly distract your dog with a small treat before they start barking. Over time, this will persuade them that the appearance of the trigger means that they will get a treat, both distracting them from the barking and creating a positive association with the subject. Over time, often a very short time, the dog learns that barking just isn’t needed.
Lots of tasty treats may be required for this type of training, so use treats that are very small but delicious. Chopped-up cheese or sausage works very well, cut into small pea-sized cubes.

Keep Your Dog Busy

Chew toys and long-lasting dog chews are great for keeping your dog occupied, whether they’re travelling or waiting in the car. Puzzle-style dog treat toys, which require your dog to put some thought and effort into reaching the tasty treats trapped inside, are particularly good for car journeys, as they hold your dog’s attention. Chewing and licking also bring the dog’s arousal levels down, further reducing the likelihood of the dog to reacting to anything outside the vehicle.

What If These Strategies Don’t Work?

If none of these strategies work, then seek advice from a dog behaviourist. They will be able to establish the cause of your dog’s barking and create an intervention plan that you can work on with your dog.

Winter driving

Winter Driving – Stay Safe!

By | Uncategorised

Winter drivingYou’ll be pleased to know, coming into Winter, that there are statistically fewer accidents in Winter than in the summer months. It’s also great to know that the UK has some of the safest roads in Europe, with 27.1 deaths per million.  Only Sweden, the home of MIMsafe, has fewer deaths at 21.6 per million. (Department for Transport statistics: International comparisons of road deaths1: number and rates: by selected countries: 2009-2019)

Unfortunately, although there are fewer accidents in Winter, this is because there are fewer people traveling on the roads in the colder months.  In fact, in Winter we are 20% more likely to have a road traffic accident than in the Summer months.  (Insure The Box, 2017).

There are a number of reasons for this:

  • Road conditions: due to wetter weather and lower temperatures, roads may be icy, wet, or covered in mud from agricultural machinery, making driving conditions dangerous.
  • Weather conditions: fog, heavy rain or blizzards can seriously disrupt visibility.
  • Lower sun angle: the lower angle of the sun can also impact driving visibility, particularly when roads are wet and shiny.
  • Illness: we are statistically more likely to suffer from colds, flu covid, and other illnesses over the winter. Illness can make us more tired than usual and less able to concentrate, and cold and flu remedies can make us drowsy.
  • Windscreen misted up or frozen: you need to go somewhere in a hurry, but the car is taking forever to demist or defrost. Don’t be tempted to drive until it is completely clear.
  • It’s dark for longer each day: driving in the dark has added challenges such as reduced visibility, pedestrians or cyclists not wearing reflective clothing or moving from well-lit urban streets to areas that are poorly lit.

With all of these additional hazards throughout the winter months, it’s more important than ever to make sure that your family and pets are safe.  If you’ve been thinking about purchasing one of our crash tested dog crates, now is the time to find out more, before we get into the depths of winter.  All of our crates are crash tested and our priority is to keep both dogs and humans safe.  Our crates work in conjunction with your vehicle’s crumple zone to keep you and your human passengers safe as well as your furry family members.

Find out more about how we crash test our crates by visiting our Safety Design page, and visit our Model Selector page to find out which crates will fit in your vehicle.

For more advice and ideas about how to stay safe this winter, the RAC website features a range of winter motoring tips.

Stay safe!



Looking For a Dog Crate with Divider?

By | Uncategorised

There are lots of reasons why our customers buy a dog crate with divider.  Maybe you have two dogs that don’t always get on, or maybe you have an older dog that needs some peace and quiet away from a younger dog?  Some customers are looking for a way of decreasing the size of the crate temporarily for a new puppy, but will then move the divider as the puppy grows.  Or maybe you are transporting both dogs and other heavy luggage that you would like to be safely contained, so that in the event of an accident, everyone in the vehicle is fully protected.

If you’re on the hunt for a dog crate with divider, then we have two different, fully crash tested, options.

VarioCage Double

dog cage with dividerThe VarioCage Double is our largest dog crate. It will hold two large dogs and measures up to 116cm width, 84.5cm high and 106cm depth.  The VarioCage dog crate has two gas sprung doors at the front, with an emergency exit in case the front doors cannot be used in the event of an accident.  The doors are fully secure, each with a robust lock with key. The cage is easy to use and practical as well as comfortable and spacious for the dogs.  The VarioCage Double comes with a detachable divider that can be moved, ideal when one of your dogs is larger than the other.  The crate itself comes in a range of different sizes, each of which can be fully adjusted to in terms of width and depth to fit securely into your vehicle.

All MIMsafe VarioCages are crash tested at SP, Technical Research Institute of Sweden in Borås with the test method SPCT, Safe Pet Crate Test.  We are the only dog travel crate manufacturer that crash test with the crates in situ in the vehicle.  This ensures that our crates compress in a controlled way along the vehicle crumple zone, working with the vehicle rather than against it.  Passengers, driver and dog are kept safe from injury in the event of a collision.  Keeping animals and humans safe is continually our priority.


dog crate with dividerThe second option for a dog crate with divider is the VarioSystem, a fully crash tested safe dog transportation system that is composed of three separate components:

  • VarioGate: a tailgate guard
  • VarioBarrier: a dog guard
  • VarioDivider: a divider that separates the boot space into two separate compartments

This system is extremely versatile, being fully adjustable in width, height and depth, and will fit into a wide range of vehicles.  It is fully crash tested, with the divider built to withstand load and pressure from both sides, whilst the VarioGate will compress longitudinally, thus neutralising any forces.  During a rear end collision, the VarioDivider and the vehicle safety mechanism work jointly to create a controlled compression, protecting the rear seat from direct impact.

The VarioSystem is useful when you prefer your dog to have the full width of your boot or when a VarioCage Double will not fit into your vehicle.

To see which option will fit into your vehicle, please visit our Model Selector page or contact us on [email protected]

professional dog crates

Professional Dog Crates – A Must For Pet Professionals

By | Uncategorised

professional dog cratesMarket research shows that people in the UK are spending more money on their pets, not just on consumable and accessories, but on professional pet services too. With more pet dogs than ever thanks to the pandemic pet boom, these services are in high demand—and set to carry on growing.

As people begin to go back out to work and on holiday, back at home, dogs still need caring for, training, grooming and walking. So, if you provide training, grooming, walking, boarding or transport services for dogs, good news: it’s a time of great opportunity!

The bad news? The pet service sector has become very competitive. That’s why you need a USP, or Unique Selling Point: a service that only you provide, or a factor that makes your services different or better. A great potential USP is using professional dog crates.

A USP that Dog Owners Respond To

What USPs attract dog owners? Well, they want to ensure their dogs are happy, healthy and safe.  A good USP will respond to one of these needs.

You can show dog owners your premises, equipment, food, facilities, training programmes etc. so that they know how you will keep their dog happy and healthy—and safe while on the premises. But they will also want to be reassured that their dog will be safe in your vehicle. By using professional dog crates, you can provide that reassurance.

MIMsafe Professional Dog Crates

What do we mean by ‘professional dog crate’?

To be used by professionals, a crate not only needs to be incredibly safe, but also durable, high quality, and easy to use. MIMsafe dog crates tick all these boxes with ease.


MIMsafe crates are crash tested in situ, in the vehicle, via extensive in-vehicle testing. This is their USP, as MIMsafe is the only company in the world that does this. The company ensures its dog cages work in unison with the vehicle crumple zone and they’re designed to keep not just dogs, but you and your passengers, safe.

Durable and high quality

MIMsafe’s professional dog crates are strong and built to last, made of high-quality materials. Designed by safety experts, they include practical features like two step locks, reinforced doors and integrated thermometers.

Easy to use

Features like adjustable depth, carry handles, one hand release and various anchoring options make MIMsafe dog crates simple and convenient to use.

Transporting one dog? Three dogs? No problem.

Whether you transport one dog now and then or regularly drive around with a bootful of canines, MIMsafe has the professional dog crates you need.

  • Transporting small dogs, up to 30 cm in height? Consider the carrier-style MIMsafe Care2. It’s available in in two sizes: Medium for dogs up to 5kg, and Large for dogs up to 9kg. It has an integrated thermometer and is mounted using a seatbelt.
  • For small to medium dogs transported in the boot, the VarioCage range of depth adjustable crates is ideal, and includes:
    • the Single for one dog, available in six sizes
    • the Double (for two dogs, with an internal divider), in eight sizes
    • the Minimax for small dogs or cats, in two sizes
    • the Compact for small dogs. Available in two sizes, its elevated door is designed for easier use in hatchback vehicles.
  • For larger or multiple dogs, the Multicage is the answer. Available in single or double models, these crates can be anchored to each other horizontally or vertically, great for kitting out a van.

The Professional Approach: Insurance and the Law

While it’s not illegal to have an unrestrained pet in your car in the UK, under the Highway Code, animals should be “suitably restrained so they cannot distract you while you are driving or injure you, or themselves, if you stop quickly.” If ignoring this rule causes an accident or dangerous driving, you may find yourself liable or charged with a driving offence. It may also invalidate your driver’s insurance. Serious incidents could lead to court appearances, an unlimited fine, up to 9 points on your licence and even disqualification.

Find Your Ideal MIMsafe Crate

Using professional dog crates is a great USP and the best way to keep you and your passengers—both canine and human—safe. It’s also the best way to ensure you abide by your legal obligations and insurance conditions.

Find your ideal MIMsafe crate by using the car model search to find crates suitable for your car or the crate fit search to confirm your selected crate is suitable for your vehicle.

professional dog crate

Professional Dog Cages for Dog Walkers

By | MIMSafe Blog, Uncategorised

professional dog crateIn the UK, we’re spending more on our pets than ever before, including spending on accessories, clothes, specialised food, and care and grooming services. Dog walking is one of these thriving and growing service sectors, and likely to experience a boom in the coming months. The Pet Food Manufacturers’ Association reported that 3.2 million households in the UK had acquired a pet in the first year of the pandemic, most of them dogs! But as people return to their offices, they will need pet professionals to care for and walk their dog in the day.
If you’re a dog walker, this means plenty of opportunity—but also plenty of competition. The internet and local magazines are full of adverts for dog walkers.
So how can you make your service stand out, so that customers pick you and your services? You need a USP: a Unique Selling Point, which shouts out that your services are better than the rest.

What do dog owners care about?

Like anyone else, dog owners love a bargain and a competitive price. But their primary concern is that their dogs are safe, well cared for and happy when they’re in a dog walker’s care. They will need reassurance that you take every precaution when walking and transporting their dogs, and that the safety of their dog is paramount.
That means special concern for dog safety can be a really strong USP for you.
One way to provide evidence that you go the extra mile is to choose top-quality, safety-tested professional dog cages—and shout about it! Include it in your adverts and mention it in conversations with potential customers. It will make them feel confident about your professionalism and your care for their dog.
Of course, using reliable dog cages will also give you the reassurance of knowing the dogs in your care are as safe as possible when you’re transporting them—and that your passengers are protected too.

So which professional dog cages should you choose?

The gold standard in dog crates: MIMsafe

MIMsafe dog crates are the only crates in the world to be crash tested in situ in the vehicle to the same standard as baby car seats. MIMsafe ensures that its dog cages work in unison with the vehicle crumple zone, keeping dogs, drivers and passengers safe.
MIMSafe’s range of professional dog cages include:

  • Professional dog cage

    The MultiCage Professional Dog Cage, ideal for vans.

    the MIMsafe Care2: suitable for very small dogs up to 30 cm in height, it’s available in in two sizes: Medium for dogs up to 5kg, and Large for dogs up to 9kg. It has a useful carry handle and thermometer and is mounted using a seatbelt.

  • the VarioCage range of dog crates, which are depth adjustable and designed for use in the boot. The range includes:
    – the Single for one dog, available in six sizes
    – the Double (for two dogs, with an internal divider), in eight sizes
    – the Minimax for small dogs or cats, in two sizes
    – the Compact, which is ideal for small dogs. Available in two sizes, it has an elevated door for easier use in hatchback vehicles.
  • The Multicage professional dog cages, available in single or double models, for larger dogs. The dog crates can be anchored to each other horizontally or vertically—ideal if transporting two dogs or more or if you are kitting out a van.

Dog crates, the law, and insurance

In the UK, it’s not illegal to have an unrestrained pet in your car. However, Highway Code Rule 57 says animals should be “suitably restrained so they cannot distract you while you are driving or injure you, or themselves, if you stop quickly.” Disregard for this rule can cause you to be held liable for an accident or charged with an offence such as ‘careless and inconsiderate driving’. In serious cases, this could mean court appearances, an unlimited fine, up to 9 points on your licence and even disqualification.
Your driver’s insurance could also be invalidated if an accident is caused by an unrestrained dog in your care.

Choosing the right dog cage

MimSafe make it easy to find the right crate for you, your dog and your car. Use the car model search to find crates suitable for your car, or the crate fit search to check your selected crate will fit.


We’re Giving Away THREE Care2 Pet Carriers!

By | Uncategorised

We’ve got THREE Care2 Pet Carriers, worth up to £350, up for grabs, one of each colour, in our “Ready for Summer” photo competition!

Our Care2 Small Dog or Cat Carriers are the ONLY pet crates crash tested to the same extent as baby seats.  They also work in a similar way in that they are easily fitted onto the seat next to you using your vehicle’s seatbelts.  The Care2 crate is the SAFEST way to transport your pet – safest for your pet but also safest for you and your human passengers.

Enter Competition

When is the competition open for entries?

Our competition begins on 3rd April and will close at midnight on the 15th April. You will only be able to enter one photo per person so make sure you choose the best!

How do I enter?

To enter, click the “Enter competition” button above and follow instructions.

You’ll be asked to leave a photo of your pet looking “Adventure-ready for summer!” and also asked to leave your pet’s name as the caption.
In addition, you will have the opportunity to tag on extra entries as referring a friend and signing up to our newsletter.

How will you judge the entries?

We’ll add all the entries to our Facebook page and the one with the most likes will win one of the crates. The other two winners will be at the judges’ discretion. You will be notified within 7 days of the competition closing.

If there is anything else that you need to know about the photo competition then please don’t hesitate to get in touch!

Good luck!

MIMsafe ambassador

Paddleboard-loving dog and owner become MIMsafe’s most recent ambassadors

By | Uncategorised

We’re delighted that Kelly and her working cocker spaniel Murphy, from Nottinghamshire, have recently become MIMsafe ambassadors.
We asked Kelly a bit more about how she first heard about our crash tested crates and why she wanted to be a MIMsafe ambassador.

MIMsafe ambassadorQ: How do you feel about becoming a MIMsafe ambassador?
A: We’re really excited to be working with MIMsafe. After personally using our crate for the past few years now it’s a product I truly would now never want to be without. It’s given me peace of mind wherever we travel, not to mention a clean, dog hair free car!! Definitely one of the best purchases I’ve ever invested in as a pet owner.

Q: Have you always had dogs?
A: I haven’t! I always wanted a dog growing up though! Murphy is my first dog.

Q: Do you do any dog sports/other activities with Murphy?
A: I recently purchased a Stand Up Paddle board which I love taking to the lakes with Murphy on board! He took to it like an absolute natural!

Q: What made you want to become a MIMsafe ambassador?
A: I did a lot of research into trying to find a crash proof crate that would fit my old Renault Clio, I was under the impression that such a product didn’t exist for a hatchback car until I came across MIMsafe. Travelling Murphy safely in the car has always been something that’s been really important to me, especially with how much we travel! Unfortunately I think sometimes it’s something that a lot of pet owners overlook or don’t think about. Many are probably like me and believe because they have a small car, a product that would fit doesn’t exist and so I wanted to become an ambassador to help spread the word about the options available and the importance of road safety.

Q: What do you like about MIMsafe crates?
A: As well as the obvious safety features and peace of mind it gives me whilst travelling I love that the crates are adjustable in depth. This has meant that when I did upgrade my car a few months ago I didn’t need to purchase a whole new crate to fit it!

Q: Were there any specific safety-related incidents that prompted you to buy a Variocage?
A: Thankfully I haven’t had any first-hand experiences but I have seen/heard about many incidents where dogs have been killed in collisions. On the flipside I have also read stories where crates have saved a dog’s life, it was seeing these kinds of stories that influenced my decision and for me made having a crash tested crate a priority.

Follow Kelly and Murphy on their Murphy The Magnificent Instagram account.

mimsafe ambassador

crash tested dog crate

Shocking Customer Account: How a Variocage Withstood the Force of High Impact

By | Uncategorised

A very grateful customer recently contacted us to inform us that another of our variocages has withstood the force of a horrific accident and would have saved her dog’s life if he had been with her at the time.


Angyl Viton contacted us earlier this year:

crash tested dog crate“Early this morning I was involved in a car accident. I hit a patch of ice going 60mph on the interstate. I slid across 3 lanes of traffic hitting the guard rail head on, bouncing off, then spun across the same 3 lanes hitting a concrete divider. All my airbags deployed. I walked away with minor bumps and bruises (Thank you Jeep).”


Having read her story, we’re so relieved that Angyl was not injured, and that her American Bulldog, Rufus, was not with her. Angyl very gratefully let us know that, if he had been with her, his variocage would have kept him safe:

“My Variocage Is always tethered in my cargo area. Luckily my American Bulldog was not with me but if he had been he would’ve been COMPLETELY protected and contained. I bought this crate for this very reason. Peace of mind that my boy is always safe when traveling with me.”


The vehicle in which Angyl was travelling in, a 2018 Jeep Compass Latitude, was completely written off, demonstrating the severity of the impact. The Variocage large single crate, that was secured and fully extended in the vehicle at the time, can be seen in the image above (with Rufus inspecting!).

It’s clear to see in this photo the way in which our crates compress to a safe threshold, absorbing the full force of the impact whilst keeping the dogs safe. Emergency workers at the scene of the accident were impressed with the crate and commented that if Rufus had been present in his crate, amazingly, he would have escaped serious injury.

Crash Testing

We’re always shocked and sickened to hear about such awful accidents but also so pleased to hear from owners who are so grateful to us for the complex research that we carry out that enables us to design and build such safe dog crates. We run a comprehensive program of crash testing, studying road traffic accidents and working with many of the top car brands. Using this information, along with the expertise of our experienced design engineers, we design and build crates that will work alongside the deformation zones in different vehicles to withstand the many forces involved in a collision. We are the ONLY crate manufacturers that test our crates in situ in the vehicles themselves, giving us an accurate record of their true performance in the event of an impact.

crash tested dog crate and bulldogOur crash testing schedule thoroughly examines frontal, rear and side impacts, as well as the forces involved in a rollover. What’s more, we test the consequences of an impact on all the occupants of the vehicle, not just the dog. Our work focuses as much on the human passengers as their canine companions. A high degree of skill and innovation is applied to this level of design, build and testing and it’s why our crates aren’t cheap, but they are certainly the best and worth every penny in terms of your peace of mind.

Angyl confirmed this, commenting: “The Variocage is a well crafted, solid, safe travel crate. Rufus’ variocage took the impact (guardrail head-on at 60mph then a concrete divider) in my accident like it was built to do. I will have another one, it’ll just take some time. I have to buy a new car first Thank you for making such a great quality and safe travel crate.”

Thank you so much, Angyl, for getting in touch and for your kind permission to use your photos and your comments. We wish you all the best in your recovery from what must have been a very traumatic ordeal.