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Angus Griffiths

We’re Giving Away THREE Care2 Pet Carriers!

By | Uncategorised

We’ve got THREE Care2 Pet Carriers, worth up to £350, up for grabs, one of each colour, in our “Ready for Summer” photo competition!

Our Care2 Small Dog or Cat Carriers are the ONLY pet crates crash tested to the same extent as baby seats.  They also work in a similar way in that they are easily fitted onto the seat next to you using your vehicle’s seatbelts.  The Care2 crate is the SAFEST way to transport your pet – safest for your pet but also safest for you and your human passengers.

Enter Competition

When is the competition open for entries?

Our competition begins on 3rd April and will close at midnight on the 15th April. You will only be able to enter one photo per person so make sure you choose the best!

How do I enter?

To enter, click the “Enter competition” button above and follow instructions.

You’ll be asked to leave a photo of your pet looking “Adventure-ready for summer!” and also asked to leave your pet’s name as the caption.
In addition, you will have the opportunity to tag on extra entries as referring a friend and signing up to our newsletter.

How will you judge the entries?

We’ll add all the entries to our Facebook page and the one with the most likes will win one of the crates. The other two winners will be at the judges’ discretion. You will be notified within 7 days of the competition closing.

If there is anything else that you need to know about the photo competition then please don’t hesitate to get in touch!

Good luck!

MIMsafe ambassador

Paddleboard-loving dog and owner become MIMsafe’s most recent ambassadors

By | Uncategorised

We’re delighted that Kelly and her working cocker spaniel Murphy, from Nottinghamshire, have recently become MIMsafe ambassadors.
We asked Kelly a bit more about how she first heard about our crash tested crates and why she wanted to be a MIMsafe ambassador.

MIMsafe ambassadorQ: How do you feel about becoming a MIMsafe ambassador?
A: We’re really excited to be working with MIMsafe. After personally using our crate for the past few years now it’s a product I truly would now never want to be without. It’s given me peace of mind wherever we travel, not to mention a clean, dog hair free car!! Definitely one of the best purchases I’ve ever invested in as a pet owner.

Q: Have you always had dogs?
A: I haven’t! I always wanted a dog growing up though! Murphy is my first dog.

Q: Do you do any dog sports/other activities with Murphy?
A: I recently purchased a Stand Up Paddle board which I love taking to the lakes with Murphy on board! He took to it like an absolute natural!

Q: What made you want to become a MIMsafe ambassador?
A: I did a lot of research into trying to find a crash proof crate that would fit my old Renault Clio, I was under the impression that such a product didn’t exist for a hatchback car until I came across MIMsafe. Travelling Murphy safely in the car has always been something that’s been really important to me, especially with how much we travel! Unfortunately I think sometimes it’s something that a lot of pet owners overlook or don’t think about. Many are probably like me and believe because they have a small car, a product that would fit doesn’t exist and so I wanted to become an ambassador to help spread the word about the options available and the importance of road safety.

Q: What do you like about MIMsafe crates?
A: As well as the obvious safety features and peace of mind it gives me whilst travelling I love that the crates are adjustable in depth. This has meant that when I did upgrade my car a few months ago I didn’t need to purchase a whole new crate to fit it!

Q: Were there any specific safety-related incidents that prompted you to buy a Variocage?
A: Thankfully I haven’t had any first-hand experiences but I have seen/heard about many incidents where dogs have been killed in collisions. On the flipside I have also read stories where crates have saved a dog’s life, it was seeing these kinds of stories that influenced my decision and for me made having a crash tested crate a priority.

Follow Kelly and Murphy on their Murphy The Magnificent Instagram account.

mimsafe ambassador

crash tested dog crate

Shocking Customer Account: How a Variocage Withstood the Force of High Impact

By | Uncategorised

A very grateful customer recently contacted us to inform us that another of our variocages has withstood the force of a horrific accident and would have saved her dog’s life if he had been with her at the time.

 

Angyl Viton contacted us earlier this year:

crash tested dog crate“Early this morning I was involved in a car accident. I hit a patch of ice going 60mph on the interstate. I slid across 3 lanes of traffic hitting the guard rail head on, bouncing off, then spun across the same 3 lanes hitting a concrete divider. All my airbags deployed. I walked away with minor bumps and bruises (Thank you Jeep).”

 

Having read her story, we’re so relieved that Angyl was not injured, and that her American Bulldog, Rufus, was not with her. Angyl very gratefully let us know that, if he had been with her, his variocage would have kept him safe:

“My Variocage Is always tethered in my cargo area. Luckily my American Bulldog was not with me but if he had been he would’ve been COMPLETELY protected and contained. I bought this crate for this very reason. Peace of mind that my boy is always safe when traveling with me.”

 

The vehicle in which Angyl was travelling in, a 2018 Jeep Compass Latitude, was completely written off, demonstrating the severity of the impact. The Variocage large single crate, that was secured and fully extended in the vehicle at the time, can be seen in the image above (with Rufus inspecting!).

It’s clear to see in this photo the way in which our crates compress to a safe threshold, absorbing the full force of the impact whilst keeping the dogs safe. Emergency workers at the scene of the accident were impressed with the crate and commented that if Rufus had been present in his crate, amazingly, he would have escaped serious injury.

Crash Testing

We’re always shocked and sickened to hear about such awful accidents but also so pleased to hear from owners who are so grateful to us for the complex research that we carry out that enables us to design and build such safe dog crates. We run a comprehensive program of crash testing, studying road traffic accidents and working with many of the top car brands. Using this information, along with the expertise of our experienced design engineers, we design and build crates that will work alongside the deformation zones in different vehicles to withstand the many forces involved in a collision. We are the ONLY crate manufacturers that test our crates in situ in the vehicles themselves, giving us an accurate record of their true performance in the event of an impact.

crash tested dog crate and bulldogOur crash testing schedule thoroughly examines frontal, rear and side impacts, as well as the forces involved in a rollover. What’s more, we test the consequences of an impact on all the occupants of the vehicle, not just the dog. Our work focuses as much on the human passengers as their canine companions. A high degree of skill and innovation is applied to this level of design, build and testing and it’s why our crates aren’t cheap, but they are certainly the best and worth every penny in terms of your peace of mind.

Angyl confirmed this, commenting: “The Variocage is a well crafted, solid, safe travel crate. Rufus’ variocage took the impact (guardrail head-on at 60mph then a concrete divider) in my accident like it was built to do. I will have another one, it’ll just take some time. I have to buy a new car first Thank you for making such a great quality and safe travel crate.”

Thank you so much, Angyl, for getting in touch and for your kind permission to use your photos and your comments. We wish you all the best in your recovery from what must have been a very traumatic ordeal.

Care2 ambassadors

We’re Looking For Care2 Small Dog Ambassadors!

By | Uncategorised

Calling all very small dog breed owners and enthusiasts!

We’re looking for people who own or work with dogs that are of a similar size to the following breeds:

Care2 Ambassador• Yorkshire Terriers
• Pomeranians
• Papillons
• Toy Poodles
• Chihuahuas
• Brussels Griffon
• Japanese Chin
• Maltese
• Russian Toy Terriers
• Any other breeds or cross breeds of a similar size

Are you a dog training, grooming or dog day care professional? A licensed dog breeder or a successful dog sports enthusiast? Do you already sell dog-related products or manage a boarding kennel? Are you or your pet well-known social media influencers?

If so, then we have a great opportunity for you! We’re offering a select few very small dog owners across the UK an exciting yet easy way to top up their income and help us to promote safer travel for very small dog breeds by becoming a MIMSafe Care2 ambassador.

Care2 ambassadorsOur research suggests that owners of very small breeds are less likely to restrain their dogs while travelling. As pet travel safety experts, we know that this is extremely dangerous for the dogs as well as for their owners and other human travelling companions.

We need your help to demonstrate to owners of very small breeds that, in order to keep their dogs safe while travelling, they need to be restrained, preferably in a crash tested, secure crate.

Are you our ideal MIMsafe Care2 ambassador?

We’re looking for:

• Professionals in a range of dog-related professions
• Dog sports enthusiasts
• Breeders of very small dogs who are members of the KC assured breeder scheme
• Social media influencers with very small dogs with a significant following
• Someone who is passionate about improving the welfare of very small breeds

Your commitment

All we are asking is that our MIMsafe Care2 Ambassadors use one of our crash-tested, crush proof Care2 small dog crates whenever you travel with your dog – and recommend it to people you come into contact with, both in person and on social media.

There is no financial outlay required.
You will not be charged for use of the crate.

You just need to understand and explain to people that in a road traffic accident, a good quality, crash tested car crate can be the difference between the life and death of your pets and passengers.
Our Care2 crates are the only dog crates that have been fully crash tested to the same standards as child and baby seats, making the Care2 THE safest crate available for very small dogs. They can be fitted into the seat next to you using your vehicle’s seatbelts, the same way as baby seats are secured. They are portable, lightweight and offer a secure space for your pet to travel both in and out of the car.
All of our vet-recommended Care2 crates come fully assembled with a soft, nonslip mat and integrated temperature gauge.

What we offer you, as a MIMSafe Care2 Ambassador:

• A Care2 crate of your choice to use for promotion, keeping you, your passengers, and your dog(s) safe, completely free of charge, for the first 6 months.
• The option to buy your crate at a significantly discounted price after 6 months.
• Commission for every item sold—we know that once people have seen one of our crates being used first-hand, they’re very likely to buy one.
• Don’t delay! This opportunity is only available for the next couple of months, so if you’re interested in becoming one of our ambassadors, get in touch today!

What do I need to do to apply to become a MIMsafe Care2 Ambassador?

Send us an email or message telling us a little about yourselves and stating why you’d like to work with us on the Care 2 campaign.

Whilst not compulsory it would also be appreciated if you:
1. Helped spread the word by sharing this opportunity to your social media story/feed.
2. Tag on social media any fellow small/toy breed owners you think may be interested.

Email us on [email protected] or call 01256 674547.
To stay posted for updates, follow us on Facebook or Instagram.

Meet the traffic safety expert behind MIMsafe’s international reputation for safety.

By | Uncategorised

Associate Professor Johan Davidsson of Sweden’s Chalmers University of Technology has
been appointed member of the MIMsafe’s Board of Directors. Johan has, for over a decade,
helped the company evaluate MIMsafe dog cages and the company’s MIMclip.

MIMclip, a system designed to minimise the risk of injury in field competitions, is the only safety system
for this tough sport approved by the International Equestrian Federation. The new
appointment will enable Johan Davidsson to apply more of his considerable expertise in
product safety and testing matters to further improving MIMsafe’s products.

MIMsafe UK new ownership

Exciting times ahead as MIM Construction AB acquires MIMsafe UK

By | MIMSafe Blog

MIM Construction AB acquires MIMsafeUK.

The Swedish company MIM Construction AB, owners of the MIMsafe brand, have as of January 1 2021 acquired a 100% holding in their former UK-based partner, MIMsafeUK.

MIMsafe is the brand leader in the field of safety products for the modern car industry, producing dog cages and safety systems for equestrian sports, with sales worldwide.

“The acquisition of MIMsafeUK, is a strong marker of our focus on developing our sales channels and strengthening the company’s presence in the British market”; says Gert Olofsson, CEO of MIM Construction.

Angus Griffiths, who has run MIMsafeUK for two years, is now the company’s Country Manager in the UK.
”It feels fantastic to become part of an internationally growing brand making headway into increasing safety with innovation in every channel they are present; from automotive parts, to the Equestrian and Dog world.”

The measure will mean MIMsafe UK has more educational powers within the UK to promote products and brand image. This will help customers to identify that MIMsafe are pioneers of safety in all that they do.  We will be able to educate more potential customers and provide many more people with the opportunity to travel safely with their pets.”

Gert Olofsson adds that the acquisition of MIMsafeUK is part of the company’s expansive growth strategy going forward. “We have set a high goal for the next five years. The acquisition of MIMsafeUK, is a first step towards achieving this goal.”

 

About MIM Construction AB

The MIMsafe brand is the international industry leader within the field of crash-tested dog cages, gates and universal cargo nets. Its products comprise the VarioCage, VarioSystem, MultiCage and Care2 series.

MIMsafe moreover produces specially adapted cargo nets for VW, Subaru, Kia and other makes of vehicles. The MIM Construction AB also owns the MIMclip brand – a safety system for safer equestrian sports in field competition, the only such system approved by the International Equestrian Federation, FEI.

 

MIM Construction AB has production units in Swedish Frändefors and Trollhättan, with a
total of just over 50 employees. MIM Construction AB is a co-owned company.
For more information, please contact:

Gert Olofsson, vd

+46 (0)10-55 00 451
[email protected]
www.mimsafe.com

MIMSafe, Leaders in Excellence, Committed to Keeping Everyone Safe

By | Uncategorised

You may have heard that MimSafe is a leader in the animal safety world and wondered what this really means. Leading sales figures? The biggest premises? The widest distribution network?

MIMSafe is a leader in excellence.  And we’re a company that’s not just concerned with animal safety, but with the safety of animal owners too. Human safety is a consideration in every pet safety product they design.

MIMafe, leaders in excellence

MiMSafe is a pioneer

There are many companies around the world that make car crates for pets. But no other company has the same approach to this task, or the vast experience of MIMSafe.
For over 30 years, we’ve worked in close collaboration with major car manufacturers from around the world, gathering the knowledge and experience we need to perfect the design, function and manufacture of animal safety products for the automotive industry.
The design team study the results of hundreds of crash tests to refine their blueprints. When their designs are turned into models, those models are exhaustively crash-tested to ensure they meet the high standards MIMSafe insist on for their car crates.
MIMSafe is the only company that crash tests its crates to the same standards as those used for the safety certification of child car seats, meaning that users can be reassured their pet is as secure as possible. MIMSafe’s high standards also ensure that drivers and passengers are kept as safe as possible too. Once an animal is placed in a MIMSafe crate, they can’t disrupt driving or distract the driver’s attention away from the road—and in the event of an accident, they are held securely in their super-safe crate; there’s no danger of them being thrown forward at high velocity to cause injury to human passengers, or escaping the car and putting other road users at risk.

MiMSafe is an innovator

MIMSafe isn’t just working hard to make the best pet safety products—we’re also striving to make unique and innovative products, such as the ground-breaking MIMmSafe NewEra MIMClip.

MIMClip
MIMClip on a fence

The MIMSafe NewEra Clip and Pin were the first cross-country jump safety fixings to pass the Federation Equestre Internationale (FEI)’s new approvals scheme for frangible devices in the discipline of Eventing.
These pioneering fixings have been created to protect both horses and riders from the dangers of rotational falls when participating in cross-country jumping. They are designed to instantly break if the horse hits the fence, whether the fence is stuck vertically or horizontally, dropping the fence instantaneously.
MIMClips are available for all kinds of fence and they have an indicator to show when they require replacing. The fence judges can easily replace the clips in just 30 seconds.
The MIMClip not only contributes to the overall safety of the sport for both horses and riders but also guarantees fair and correct judging for riders.

Taking Care of Your Animals—And You

If you’re looking for a company that has the interests of you and your animals at heart, look no further. You can rely on MIMSafe to carry on innovating and striving for perfection, producing products you can rely on to keep you and your animals safe.

Crate Training Your Puppy For Safe Travel

By | MIMSafe Blog

Crate training your puppy is vital to ensure the safety and well-being of your dog whilst travelling. A dog that refuses to get into a vehicle, causes driver distraction or jumps out at will, is a danger to itself and others.

Crate training
Start training early; making positive associations by crate training at home first helps your puppy associate their car crate with feeling safe and secure. With correct training, your dog will look forward to time in their crate. Always perform car crate training where your puppy cannot run out into the road and remove their collar beforehand to prevent it from getting caught.

1. Choose the right car crate

When choosing a car crate, ensure it is the correct fit. Your dog must be able to comfortably stand up, turn around and lie flat inside their crate. Our Variocages come in a wide-ranging variety of shapes and sizes so there should be an option for everyone.

2. Positive reinforcement

Lots of treats and praise is key in training your puppy to regard their crate as a positive and secure space. Feed your dog part of his main meal in the crate, reward him with treats for being in the crate, and fit the crate with a familiar, comfortable blanket to reduce his anxiety whilst training or travelling.

Lure your puppy into the car crate with treats, once the puppy is comfortable with this, try putting a treat in and closing the door for a few seconds before reopening it. Always reward once they are in the crate if they are not crying or whining.

3. Introducing cues into Crate Training

Once your puppy is happily entering the crate to eat his reward, start to use cues for their entrance and exit. Use the entrance cue before tossing in the treat.
After doing this a few times, wait to reward until they are already in the crate.
A release cue is essential so you can open the car crate and your puppy will remain there until you cue it is safe to come out. Say the familiar exit cue and toss a treat outside the crate. Do this until the dog leaves the crate on cue. Now phase out the treats and use only the cues.

4. Short and Sweet Sessions

Gradual training is most effective; your dog’s comfort is paramount. Leaving the boot door open at first and gradually working up to closing it gently, along with turning on the motor when stationary will acclimatise them to the sound and experience. Slowly increase the time spent in the crate.
Never leave your dog unsupervised whilst crate training as this can increase anxiety, sitting with them in the car helps them remain calm.

5. Limit Travel Anxiety

Make your puppy’s first few journeys short and enjoyable. A trip to go for a walk or to a nearby dog park will encourage them to feel excited to get back in the car!

A car crate is the most secure option for travelling with pets – our crash tested crates are completely secure and fitted with multiple safety features that ensure your puppy’s safety and comfort.

MIMSafe VarioCage

MIMSafe VarioCage Christmas Giveaway!

By | MIMSafe Blog

Win your very own MIMSafe VarioCage!

MIMSafe VarioCageWe are giving you the chance to win a MimSafe VarioCage of your choice worth up to £990

Our Christmas Giveaway opens at 7pm on Monday, 7th December.

 

All you need to do is:

EITHER:

visit our Christmas Giveaway Home Page  

OR:

visit this pinned post on our Instagram Page

& follow instructions.

 

How to Enter

You will be asked to:

1) Comment with which crate you would like and why you would like it (visit the MIMSafe website to find the crate that is right for you)
2) Like our Instagram page or visit our Facebook profile
3) Refer friends to the competition
4) Share this post to your Instagram stories (this can be done as many times as you like through the duration of the giveaway) or sign up to our email list for offers, news and discount coupons!

 

The competition closes at midnight on 20th December.

We will announce the winner on Christmas Eve.

(A perfect Christmas gift for your four-pawed best friend).

 

Good luck!

 

 

 

MIMSafe Black Friday 20% Off

Black Friday Sale!

By | MIMSafe Blog

MIMSafe have never before offered any sort of Black Friday deals.  But 2020 is changing everything for so many people in so many ways and we would like to help.

Black Friday

Highest Levels Of Crash Testing

Our dog crates aren’t cheap, but they are the safest, most secure way for you to transport your dog.  They are the ONLY dog crates that are subject to the same crash testing as baby seats and this testing does not only test for the safety of your dog.  They also test for the safety of you and all your passengers, ensuring that the crates work with the crumple zone in your vehicle, to protect everyone; dogs and people.

With rising puppy prices and dog theft, it’s important to ensure that your puppies and adult dogs are secure at all times, even while travelling and our crates feature a very secure inbuilt locking system with key.  (Note that there is an escape hatch at the back of the crate in case of emergency.)

It’s vitally important that dogs are restrained while travelling for safety reasons, and failure to do so could lead to very hefty fines and invalidation of your insurance in the event of a collision.  You can read more about this in our recent blog post about Safety Laws relating to travelling with your dog.

So in order to make our crates more accessible to dog owners, we are offering a one-off Black Friday deal, with:

20% off EVERYTHING!

From Midnight on Thursday 27th to Midnight on Saturday 28th November ONLY

Use the coupon code BLACK20 at checkout and the reduction will be applied.