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MIMsafe UK new ownership

Exciting times ahead as MIM Construction AB acquires MIMsafe UK

By | MIMSafe Blog

MIM Construction AB acquires MIMsafeUK.

The Swedish company MIM Construction AB, owners of the MIMsafe brand, have as of January 1 2021 acquired a 100% holding in their former UK-based partner, MIMsafeUK.

MIMsafe is the brand leader in the field of safety products for the modern car industry, producing dog cages and safety systems for equestrian sports, with sales worldwide.

“The acquisition of MIMsafeUK, is a strong marker of our focus on developing our sales channels and strengthening the company’s presence in the British market”; says Gert Olofsson, CEO of MIM Construction.

Angus Griffiths, who has run MIMsafeUK for two years, is now the company’s Country Manager in the UK.
”It feels fantastic to become part of an internationally growing brand making headway into increasing safety with innovation in every channel they are present; from automotive parts, to the Equestrian and Dog world.”

The measure will mean MIMsafe UK has more educational powers within the UK to promote products and brand image. This will help customers to identify that MIMsafe are pioneers of safety in all that they do.  We will be able to educate more potential customers and provide many more people with the opportunity to travel safely with their pets.”

Gert Olofsson adds that the acquisition of MIMsafeUK is part of the company’s expansive growth strategy going forward. “We have set a high goal for the next five years. The acquisition of MIMsafeUK, is a first step towards achieving this goal.”

 

About MIM Construction AB

The MIMsafe brand is the international industry leader within the field of crash-tested dog cages, gates and universal cargo nets. Its products comprise the VarioCage, VarioSystem, MultiCage and Care2 series.

MIMsafe moreover produces specially adapted cargo nets for VW, Subaru, Kia and other makes of vehicles. The MIM Construction AB also owns the MIMclip brand – a safety system for safer equestrian sports in field competition, the only such system approved by the International Equestrian Federation, FEI.

 

MIM Construction AB has production units in Swedish Frändefors and Trollhättan, with a
total of just over 50 employees. MIM Construction AB is a co-owned company.
For more information, please contact:

Gert Olofsson, vd

+46 (0)10-55 00 451
[email protected]
www.mimsafe.com

Crate Training Your Puppy For Safe Travel

By | MIMSafe Blog

Crate training your puppy is vital to ensure the safety and well-being of your dog whilst travelling. A dog that refuses to get into a vehicle, causes driver distraction or jumps out at will, is a danger to itself and others.

Crate training
Start training early; making positive associations by crate training at home first helps your puppy associate their car crate with feeling safe and secure. With correct training, your dog will look forward to time in their crate. Always perform car crate training where your puppy cannot run out into the road and remove their collar beforehand to prevent it from getting caught.

1. Choose the right car crate

When choosing a car crate, ensure it is the correct fit. Your dog must be able to comfortably stand up, turn around and lie flat inside their crate. Our Variocages come in a wide-ranging variety of shapes and sizes so there should be an option for everyone.

2. Positive reinforcement

Lots of treats and praise is key in training your puppy to regard their crate as a positive and secure space. Feed your dog part of his main meal in the crate, reward him with treats for being in the crate, and fit the crate with a familiar, comfortable blanket to reduce his anxiety whilst training or travelling.

Lure your puppy into the car crate with treats, once the puppy is comfortable with this, try putting a treat in and closing the door for a few seconds before reopening it. Always reward once they are in the crate if they are not crying or whining.

3. Introducing cues into Crate Training

Once your puppy is happily entering the crate to eat his reward, start to use cues for their entrance and exit. Use the entrance cue before tossing in the treat.
After doing this a few times, wait to reward until they are already in the crate.
A release cue is essential so you can open the car crate and your puppy will remain there until you cue it is safe to come out. Say the familiar exit cue and toss a treat outside the crate. Do this until the dog leaves the crate on cue. Now phase out the treats and use only the cues.

4. Short and Sweet Sessions

Gradual training is most effective; your dog’s comfort is paramount. Leaving the boot door open at first and gradually working up to closing it gently, along with turning on the motor when stationary will acclimatise them to the sound and experience. Slowly increase the time spent in the crate.
Never leave your dog unsupervised whilst crate training as this can increase anxiety, sitting with them in the car helps them remain calm.

5. Limit Travel Anxiety

Make your puppy’s first few journeys short and enjoyable. A trip to go for a walk or to a nearby dog park will encourage them to feel excited to get back in the car!

A car crate is the most secure option for travelling with pets – our crash tested crates are completely secure and fitted with multiple safety features that ensure your puppy’s safety and comfort.

MIMSafe VarioCage

MIMSafe VarioCage Christmas Giveaway!

By | MIMSafe Blog

Win your very own MIMSafe VarioCage!

MIMSafe VarioCageWe are giving you the chance to win a MimSafe VarioCage of your choice worth up to £990

Our Christmas Giveaway opens at 7pm on Monday, 7th December.

 

All you need to do is:

EITHER:

visit our Christmas Giveaway Home Page  

OR:

visit this pinned post on our Instagram Page

& follow instructions.

 

How to Enter

You will be asked to:

1) Comment with which crate you would like and why you would like it (visit the MIMSafe website to find the crate that is right for you)
2) Like our Instagram page or visit our Facebook profile
3) Refer friends to the competition
4) Share this post to your Instagram stories (this can be done as many times as you like through the duration of the giveaway) or sign up to our email list for offers, news and discount coupons!

 

The competition closes at midnight on 20th December.

We will announce the winner on Christmas Eve.

(A perfect Christmas gift for your four-pawed best friend).

 

Good luck!

 

 

 

MIMSafe Black Friday 20% Off

Black Friday Sale!

By | MIMSafe Blog

MIMSafe have never before offered any sort of Black Friday deals.  But 2020 is changing everything for so many people in so many ways and we would like to help.

Black Friday

Highest Levels Of Crash Testing

Our dog crates aren’t cheap, but they are the safest, most secure way for you to transport your dog.  They are the ONLY dog crates that are subject to the same crash testing as baby seats and this testing does not only test for the safety of your dog.  They also test for the safety of you and all your passengers, ensuring that the crates work with the crumple zone in your vehicle, to protect everyone; dogs and people.

With rising puppy prices and dog theft, it’s important to ensure that your puppies and adult dogs are secure at all times, even while travelling and our crates feature a very secure inbuilt locking system with key.  (Note that there is an escape hatch at the back of the crate in case of emergency.)

It’s vitally important that dogs are restrained while travelling for safety reasons, and failure to do so could lead to very hefty fines and invalidation of your insurance in the event of a collision.  You can read more about this in our recent blog post about Safety Laws relating to travelling with your dog.

So in order to make our crates more accessible to dog owners, we are offering a one-off Black Friday deal, with:

20% off EVERYTHING!

From Midnight on Thursday 27th to Midnight on Saturday 28th November ONLY

Use the coupon code BLACK20 at checkout and the reduction will be applied.

Dog in car

Cars, Crates and Your Dog: Why You Need to Know the Safety Laws

By | MIMSafe Blog

Dog in car

Many countries now have laws about travelling with your dog in a car. However, many people, from those with their first puppy to those who have had dogs for years, aren’t aware of these laws.
Making sure your dog is secured in your car is important, not just for their safety, but for your safety (and that of your passengers, too).

Danger Factor: Dog Weight at Speed

According to a report by the American Automobile Association (AAA), an unrestrained 10-pound dog in a crash at only 30 mph exerts around 300 pounds of pressure. But an unrestrained 80-pound dog in a 30-mph crash will exert approximately 2,400 pounds of pressure. That’s not just incredibly dangerous for your dog, but for you too; any unrestrained weight can become a projectile weapon when your car brakes quickly or suffers an impact.
An unrestrained dog may also leap out of an open window or into your lap, if scared or excited—and they could suffer an injury if your car has airbags. Using a dog car crate can prevent this.

Danger Factor: Distraction While Driving

Unrestrained pets are a serious cause of driver distraction. Turning to look at them, having them sitting next to you, trying to stop them leaping about, seeing them jump up in your mirror: they can all divert your attention from the road.
A 2019 study by Volvo Car USA and The Harris Poll revealed that unrestrained pets more than double the incidences of unsafe driving behaviours and distracted periods, and increase stress in both drivers and their dogs. And the AAA & Kurgo Pet Passenger Survey revealed even more distracting interactions, including giving treats to dogs and taking their photo! Yet according to the AAA Foundation for Traffic Safety, looking away from the road for just two seconds doubles your risk of a crash.

What’s the Pet Restraint Law in Your Country?

UK: Contrary to popular belief, unrestrained pets aren’t against the law per se. However, Highway Code Rule 57 says animals should be “suitably restrained so they cannot distract you while you are driving or injure you, or themselves, if you stop quickly.” Breaking the Highway Code isn’t an offence but may be used to prove your liability for an accident or contribute to an offence such as ‘careless and inconsiderate driving’. An on-the-spot fixed penalty notice gives you a £100 fine and three points on your licence in ‘low harm’ cases, but more serious incidents can lead to court appearances, an unlimited fine, up to 9 points on your licence and even disqualification from driving. And If a road traffic accident is caused by an unrestrained dog, your driver’s insurance may be invalidated.

Australia, Canada and the US: laws differ between states and provinces, but most prohibit transporting your dog in a closed trunk or on your lap. Where dog restraint isn’t law, unrestrained pets can still be a factor in ‘distracted driving’ laws.

Why Crates are Best:

There are various options for restraining your dog, but a crash tested crate is the safest way to restrain your dog in a car.  It is imperative that the crate manufacturer has performed crash tests that the crate has passed in order to guarantee your dog’s safety and that of you and your passengers.  If your dog wriggles out of a harness or it fails in an accident, they may get loose and run away into traffic. A crate gives your dog an extra level of protection in a crash and ensures they’re safely contained. It also eliminates distractions while you’re driving.

MimSafe make it easy to find the right crate for you, your dog and your car. Use our car model search to find crates suitable for your car, or our crate fit search if you have a crate in in mind and need to know if it will fit.

Heavy dut dog crates

Heavy Duty Dog Crates

By | MIMSafe Blog

Heavy duty dog crates; heavy duty in more ways than one.

Heavy dut dog crates

1. The safest crate in a road traffic accident

Our crates are crush proof and are the only crates to be crash tested to the same standards as baby seats. They are thought to be the safest on the market due to the unique diligence of crash tests that we carry out.
We’ve examined the data from hundreds of accidents and we’ve conducted countless crash tests to replicate collision conditions in order to design and fully test our crates. You can read more about how our crates protect dogs and humans in the event of an accident in the following articles:
MIMSafe Variocage Keeps Dog Safe During Horrific Accident
Two Years After The Accident…

2. Withstands destruction from dogs

We have never had a dog destroy any of our dog crates or cages, ever. They are built using high quality stainless steel, which is the safest material to use due to the slight give and flexibility it exhibits during an impact. This helps to keep your whole family safe: dogs and your other passengers.
Dogs are unable to chew through or damage any of the elements that are crates are built from.

3. Escape proof

Our crates are extremely well built in order to withstand any impact. Your dog could try as hard as he likes but he will not succeed in forcing his way out of one of our heavy duty dog crates.
The one-hand quick release mechanisms can not be accessed by your dog from inside of the crate and the door has a built-in locking mechanism with key.

4. Strong enough to withstand whatever you do to it

Whether you have the crate in the boot of your vehicle alongside heavy tools, frequently transfer it from one vehicle to another, drop it or use it constantly, with big muddy dogs every day, our heavy duty dog crates will withstand whatever you throw at them (literally!)!
They are strong, durable and fully washable so you’ll be able to keep them clean and looking as good as new. What’s more, our durable nylon bumper cover (https://mimsafeuk.com/product/mimsafe-bumper-cover/), also available in our shop, will protect your bumper and the back of your vehicle from wet, muddy dogs jumping in and out after walks.

To find out more about our VarioCages and other products, please visit our shop.

preventing puppy travel sickness

How Can I Prevent Puppy Travel Sickness?

By | MIMSafe Blog

preventing puppy travel sicknessOur dogs are fantastic companions and are part of the family so when they are afraid of going in the car or get puppy travel sickness, it’s scary for your dog and disappointing for the rest of the family. Having to remember to take cleaning up equipment is a hassle and actually getting the dog to get into the car can become a big problem when they are determined not to get in. And dogs that pace about, scratch at the crate, pant and salivate heavily can be distracting, annoying and are demonstrating that they are distressed.

It’s best to get your puppy used to the car when he or she is very young by gradually increasing the puppy’s exposure to different aspects of travelling in a vehicle.

Safety first!

Firstly, ALWAYS keep your pet restrained. Don’t be tempted to keep him or her on your knee. This is dangerous for both you and your puppy. If you were to have a road traffic accident, either or both of you could be severely injured and having a loose dog in the car can make accidents more likely.
One of our crash tested crates is ideal as it keeps both your pet safe as well as the rest of your family should the worst happen and you are involved in a collision.

Here are our recommendations for preventing puppy travel in sickness in young dogs:

1. Start off by sitting with your puppy in the area where you would like them to travel with the engine turned off. Give your pup treats, lots of praise and bring their favourite toys. Make the car time a fun time, for just a few minutes at a time.

2. Once your dog is happy and relaxed in his or her space in the vehicle, move so that you are now sitting in the front behind the wheel. Toss treats back when they are quiet and calm. A stuffed kong or other treat-dispensing toy is a great way to help them settle and understand that even though you are not right next to them, they are not alone in a scary place. This will help the puppy to build a positive association with being in the car but away from you.
Remember that giving your puppy attention when he or she is whining, screaming or barking will reinforce the behaviour so try and wait before this has stopped before speaking to them or going back to them. Then next time try and make sure it doesn’t happen by providing a kong filled with a higher value filling or giving them something else that they love and will keep them busy. If you have another dog, then his or her presence will help to keep the puppy calm, so long as the older dog is not an anxious traveller.
Keep your energy positive and bright to give your puppy confidence that there is nothing to worry about.

3. Start to progress the training by starting the engine for a minute or so then turning it off. Try and time this with giving the puppy the kong or a treat so that he learns that when the engine turns on, good things happen, instead of feeling scared of the noise and the strange sensation.

4. Gradually build up more of a typical car journey – start by backing out of the drive then in again, then go round the block, then go short distances. Taking the pup short distances to a place that he or she loves will further build up his or her positive association with the car.

If your dog seems scared at any point, go back a step to the point where he or she was last relaxed and work back through the steps very gradually.
It takes only a week or so to get a puppy used to car travel and avoid puppy travel sickness and it is time well invested for lots of easy car journeys throughout the rest of his or her life.

Invest in a crash tested dog crate

Ideally also invest in a crash tested dog crate that will significantly improve the chances of keeping your family safe in the event of a collision. Our crates are the ONLY crates in the world that are crash tested to the same standards as baby seats. They are designed by some of the world’s leading dog vehicle safety technicians who have examined the data from hundreds of crash tests and accident reports. You wouldn’t put your baby in a cheap crate or harness so don’t do the same with your dog.

Find out more about our dog safety crate options in our shop.

Dog car boot cages

Our Dog Car Boot Cages – How Do They Protect?

By | MIMSafe Blog
variocage-single-XL

VarioCage Single XL

Our very strong, crash tested and crush proof dog car boot cages are recognised as the safest crates available for dog transportation. This is because they are the only dog crates that are fully crash tested to the same standards as baby and child seats. They fit securely into the boot of your car and are designed to keep your pet safe while also protecting passengers and the driver.

Our crates are built to absorb the energy created in a collision. This ensures that the dog is fully protected in a safe space inside the crate, but also that the crate absorbs energy and is not pushed forward into the rear passenger seat, causing injury to passengers.

Only in the Car Boot

We are often asked why dog car boot cages can not be used elsewhere in the vehicle. We always recommend that the Variocages are only used in the car boot. The back seat in vehicles is built to form a very effective barrier between the luggage compartment and the passengers in the car, protecting them from an impact in the event of an accident. Our primary aim is to keep passengers and their animals safe, so we build our VarioCages to make use of, and work in conjunction with, this barrier.

In an Impact

VarioCages, our dog car boot cages, are fully adjustable in length so the dog will be able to make use of the maximum space available in the luggage area. This also means that the crate can be pushed together, so that when a vehicle is hit from behind, the crate is compressed during the impact. The dog is safe because, in an impact, the animal is already pushed towards the front or back of the crate due to the force of the impact, so the crate compressing slightly will not injure the animal. The dynamics that are created in an accident ensure that this is a safe way of protecting our dogs. We have seen in many real life accidents that our crates compress safely with very little injury to dogs other than bruising. You can see some examples of how our dog cages stand up in the event of an accident in our blog.

Care2 Crate

The only exception is the Care2 crate for very small dogs. These crates are built for very small breeds such as papillons, yorkies, chihuahuas, pomeranians etc, and are designed to be held in place by the car seat belts, in the same way as a baby seat. This keeps them secure in the event of an accident and will not leave passengers vulnerable to injury. Any dog not properly restrained in a vehicle has the potential to become a lethal missile during an impact. A very small dog weighing only 2kg could hit passengers with a force of 260kg during an accident. That’s the same as 40 bowling balls!

Visit our shop to find out more about our dog cages for car boots and our Care2 dog crates.

MIMSAFE AMBASSADOR SCHEME UPDATE

MIMSafe Ambassador Scheme Update

By | MIMSafe Blog

We’re pleased to announce that our MIMSafe Ambassador Program is now up and running and we have some wonderful ambassadors who we will be introducing over the next few weeks.

MIMSAFE AMBASSADOR SCHEME UPDATE

We’re visiting each and every one to issue their crates, introduce MIMSafe and all our dog transportation safety products and distribute brochures and ensure that they will be able to help anyone who is interested in purchasing a MIMSafe dog safety product.

To summarise, our products include:

  • Variocages for all sizes of dog
  • Care2 crates for small dogs up to 9kg
  • Dog guards
  • Dog tailgate guards
  • Boot dividers that work alongside the tailgate guards
  • Accessories for all of the above products

Our ambassadors are not only in place to help us to promote our dog safety products. They will also help with spreading the word about regulations and guidelines that are in place to protect people travelling with pets.

Did you know...

Did you know, for example, that travelling in the UK without a pet properly restrained can lead to fines of up to £5,000? You could end up with points on your license and your insurance could be invalidated.

Did you know...

Did you know that a small dog weighing only 2kg could hit passengers with a force of 260kg in a collision at 56 mph? That’s the same weight as 40 bowling balls…

In a survey

In a survey we carried out, 90% of respondents worry about what will happen to their dogs in the event of an accident.

If you would like a list of ambassadors in your area then please get in touch and we’ll be able to let you know who is closest to you. You will then be able to see the crates first-hand and discuss in more depth the advantages and peace of mind these crates will bring.

We’d like to thank everyone who applied to be included on the scheme.
We may still have vacancies in the future so please watch this space!

keeping your dog safe while travelling

Twelve Tips For Keeping Your Dog Safe While Travelling

By | Dog Health, MIMSafe Blog

With over 30 years of experience in the functional design and manufacture of safety products for the automotive industry, we are specialists in every aspect of the safe transportation of pets. We focus not only on keeping your dog safe while travelling, but also on the safety of the driver and passengers.

keeping your dog safe while travelling

We build features into many of our pet transportation products that help with keeping your dog safe while travelling, as well as making journeys a more comfortable experience, but however your pets may be travelling, the one thing to always remember is to NEVER leave your dog unattended in a vehicle in hot weather. We would also advise against leaving your dog in your vehicle for extended lengths of time whatever the weather. The rise of dog theft in the UK in recent years has meant that we all need to be more aware of our pet’s safety and in the colder winter months, dogs can get too cold in vehicles when left for even small amounts of time.

Aside from these important safety factors, the following tips will make every journey with your pet easier and even safer:

  1. Always keep a mat or travel bed in your crate to make the journey more comfortable for your dog and to make him feel more secure.

  2. If your dog travels in your boot or cargo area, use a mat or boot liner with a 2 to 3 inch lip to protect carpets and keep spills and other accidents contained.

  3. Take a loading ramp, especially if your dog is injured or old, making it easier for him to get in and out of the vehicle.

  4. Carry a pet-friendly guide book, with tips on hotels, B&B’s, pet-friendly parks, beaches and other exercise areas. You can also look up dog-friendly pubs and restaurants to avoid having to leave your pet in the car unattended.

  5. Collar ID tag. Always ensure that your dog has all the correct, up to date details on their collar ID tag, with a mobile number so that people can reach you if he goes missing while you are away from home.

  6. Carry your pet’s favourite biscuits, treats and toys. Dogs are much likely to come back to you in new places while investigating interesting new smells if they know that they will receive their favourite treat as a reward.

  7. A water bowl and water. There are many types of water bowl available on the market including no-spill version for car travel, collapsible versions when space is an issue or resealable versions to keep water fresh. And don’t forget to carry a full container of water at all times in case you break down or are delayed.

  8. Dog towels – always handy for wet, muddy walks, an unexpected swim or to deal with spillages or accidents. Also, always carry plastic bags & cleaning supplies in case anyone has a stomach upset, rolls in something unpleasant, eats something they shouldn’t or has an “accident”.

  9. Ensure that you always have a photo of your pet with you or on your phone. If your pet gets lost, you will be able to show people who offer to help you search for him.

  10. Leads – this sounds obvious but don’t forget the dog’s leads! Even if you don’t think your pet will be leaving the car, it’s better to be prepared in case of the unexpected!

  11. For extra safety, train your dog not to leap out of the car as soon as you open the door to his crate. Ensure that he gets used to the door being opened and that he waits while you put on his lead. Doing this and rewarding him with his favourite treat before you let him jump out is a good way of training him to stay safe.

  12. Take regular breaks. On long journeys, plan to stop every couple of hours to give your dog some water and allow him to have a bit of exercise and go to the toilet if he needs to do so.

Most importantly, keep everyone in your family, both pets and humans, safe. Invest in their safety by using a fully crash tested, crush-proof pet restraint that, in the event of an accident, will protect everyone. There are no pet transportation standards and many pet restraints are not tested and will not stand up to the forces of an impact.