MIMSafe Blog

Be a gundog ambassador

Gundog Owners – Unique Opportunity To Top Up Your Income

By | MIMSafe Blog

Be a gundog ambassador

Are you a gundog trainer, trials competitor or breeder? Or a well-respected member of your local shoot? If so, then we have a great opportunity for you! We’re offering people across the UK the unique & exciting chance to top up their income by becoming a MIMSafe ambassador.

As a MIMSafe ambassador, all you need to do is to have one of our crash tested dog crates fitted into your vehicle free of charge and recommend it to people you come into contact with. You will earn commission for every item sold. There’s NO upfront fee of any kind and NO CHARGE for use of the crate. You don’t have to be a salesperson or a marketing expert. You just need to believe in the safety, quality and design of our products and understand that a good quality car crate can make the difference between the life and death of your dogs and passengers in the event of a road traffic accident.

We know that once people have seen one of our car crash tested crates being used first-hand, they are very likely to buy one. So, we’re enlisting the help of our new ambassadors to help spread the word across the UK.

Being a MIMSafe ambassador means you will:

  • Receive a MIMSafe dog crate of your choice, keeping you, your passengers and your dog(s) safe, completely free of charge, for the first 6 months.
  • Have the option to buy your crate at a significantly discounted price after 6 months.
  • Earn commission for every item sold.
  • Have access to our online portal full of images and videos of the different products to use on social media, your website or anywhere else you wish to use them.
  • Be given access to brochures, point of sale and other marketing resources.

Help us improve travel safety

Studies have found that in general across the UK, many people are not aware of the importance of properly restraining their pet while travelling. Driving with an unrestrained dog in the vehicle is against the law and could invalidate motor insurance policies. However, it’s the horrific details of what can happen to dogs and passengers in the event of a collision that people often won’t have considered.

We need you to help us improve the safety of pets and people across the UK. Most cages and harnesses on the market will only restrain pets, not protect them from an impact. Dogs that do survive an impact are often thrown from vehicles, either into the path of oncoming traffic, or to run, terrified, from the scene. And even a small dog weighing only 2kg can hit passengers with a force of up to 260kg in a car collision of 56mph. That’s the equivalent of 40 bowling balls…

Crash tested and crush proof

All our car crates are the only dog crates to be crash tested in situ in the vehicle, to ensure that they work in tandem with your vehicle’s crumple zone.  This makes MIMsafe crates THE safest way to transport your beloved dogs and keep yourself and your family safe. In addition to being fully crash tested and crush proof, they have many extra convenient features that will make taking your dogs out even more of a pleasure!

But, we’re searching for our gundog ambassadors for the next couple of months only, so if you are interested in becoming one of our ambassadors, please don’t delay in getting in touch.

Email us on [email protected] or call 01256-688777

professional dog crate

Professional Dog Cages for Dog Walkers

By | MIMSafe Blog, Uncategorised

professional dog crateIn the UK, we’re spending more on our pets than ever before, including spending on accessories, clothes, specialised food, and care and grooming services. Dog walking is one of these thriving and growing service sectors, and likely to experience a boom in the coming months. The Pet Food Manufacturers’ Association reported that 3.2 million households in the UK had acquired a pet in the first year of the pandemic, most of them dogs! But as people return to their offices, they will need pet professionals to care for and walk their dog in the day.
If you’re a dog walker, this means plenty of opportunity—but also plenty of competition. The internet and local magazines are full of adverts for dog walkers.
So how can you make your service stand out, so that customers pick you and your services? You need a USP: a Unique Selling Point, which shouts out that your services are better than the rest.

What do dog owners care about?

Like anyone else, dog owners love a bargain and a competitive price. But their primary concern is that their dogs are safe, well cared for and happy when they’re in a dog walker’s care. They will need reassurance that you take every precaution when walking and transporting their dogs, and that the safety of their dog is paramount.
That means special concern for dog safety can be a really strong USP for you.
One way to provide evidence that you go the extra mile is to choose top-quality, safety-tested professional dog cages—and shout about it! Include it in your adverts and mention it in conversations with potential customers. It will make them feel confident about your professionalism and your care for their dog.
Of course, using reliable dog cages will also give you the reassurance of knowing the dogs in your care are as safe as possible when you’re transporting them—and that your passengers are protected too.

So which professional dog cages should you choose?

The gold standard in dog crates: MIMsafe

MIMsafe dog crates are the only crates in the world to be crash tested in situ in the vehicle to the same standard as baby car seats. MIMsafe ensures that its dog cages work in unison with the vehicle crumple zone, keeping dogs, drivers and passengers safe.
MIMSafe’s range of professional dog cages include:

  • Professional dog cage

    The MultiCage Professional Dog Cage, ideal for vans.

    the MIMsafe Care2: suitable for very small dogs up to 30 cm in height, it’s available in in two sizes: Medium for dogs up to 5kg, and Large for dogs up to 9kg. It has a useful carry handle and thermometer and is mounted using a seatbelt.

  • the VarioCage range of dog crates, which are depth adjustable and designed for use in the boot. The range includes:
    – the Single for one dog, available in six sizes
    – the Double (for two dogs, with an internal divider), in eight sizes
    – the Minimax for small dogs or cats, in two sizes
    – the Compact, which is ideal for small dogs. Available in two sizes, it has an elevated door for easier use in hatchback vehicles.
  • The Multicage professional dog cages, available in single or double models, for larger dogs. The dog crates can be anchored to each other horizontally or vertically—ideal if transporting two dogs or more or if you are kitting out a van.

Dog crates, the law, and insurance

In the UK, it’s not illegal to have an unrestrained pet in your car. However, Highway Code Rule 57 says animals should be “suitably restrained so they cannot distract you while you are driving or injure you, or themselves, if you stop quickly.” Disregard for this rule can cause you to be held liable for an accident or charged with an offence such as ‘careless and inconsiderate driving’. In serious cases, this could mean court appearances, an unlimited fine, up to 9 points on your licence and even disqualification.
Your driver’s insurance could also be invalidated if an accident is caused by an unrestrained dog in your care.

Choosing the right dog cage

MimSafe make it easy to find the right crate for you, your dog and your car. Use the car model search to find crates suitable for your car, or the crate fit search to check your selected crate will fit.


dog travel cage

How do I choose a dog travel cage?

By | MIMSafe Blog

You’re looking for a car crate for your dog but there are so many available and everyone claims to have the best dog travel cage. So what do you need to know before you buy?

dog travel cageNo regulations

It’s important to know that there are no regulations governing the safety of dog car restraints, so anyone can claim that they have a safe dog travel cage, but it may not protect your dog, or yourself and your passengers in the event of an accident. And even worse, some companies will claim that their products are crash tested even though the product failed the crash test!

You get what you pay for

You get what you pay for. Performing crash tests, monitoring the results and innovating the continual improvements to make dog travel cages as safe as possible is expensive. The tests themselves in the required facilities are costly to run and the materials needed to ensure that crates are safe are high quality and high value. And the design time to innovate and improve products, ensuring that they work in conjunction with the vehicle’s crumple zone and do not compromise safety, is also a lengthy and intricate process.

So bear in mind that any product claiming to be crash tested and 100% with a price tag that doesn’t match the claim is unlikely to protect you, your family and your pet when you need it to.

Danger of road travel

We don’t want to be depressing, but we must warn you not to forget just how many people die or are seriously injured in road traffic accidents each year. The following table is taken from the National Safety Council in the US and estimates are based on data from National Centre for Health Statistics.

Figure 1

dog travel cage and details of death by road traffic accidentFigure 1: Mortality Data for 2019, as compiled from data provided by the 57 vital statistics jurisdictions through the Vital Statistics Cooperative Program. Population and life expectancy data are from the U.S. Census Bureau. Deaths are classified on the basis of the 10th Revision of the World Health Organization’s “The International Classification of Diseases” (ICD). Numbers following titles refer to External Cause of Morbidity and Mortality classifications in ICD-10.

With the chances of dying from a road traffic accident the 8th most likely on the list, it’s important to make sure that you protect yourself and your family as much as possible while you are travelling.

Loose pets, or pets in inadequate restraints, can become a projectile weapon when the vehicle suffers an impact or brakes sharply. For example, an unrestrained dog weighing 10 pounds will exert approximately 300 pounds of pressure in an impact at 30mph. That’s the same as being hit by a refrigerator!  This is why a crash tested, safe dog travel cage is essential.

Young People

With young people even more likely to be involved in an accident than older individuals, it is well worth investing in a crash tested crate for any young drivers under the age of 25 who frequently travel with their dog.

Figure 2

dog travel cages and young people driving

Figure 2: Mortality statistics and road traffic accidents in the UK,  Chart taken from the RAC Foundation pdf: road-accident-casualty-comparisons-box-110511.pdf 

Why our dog travel cages are the safest

We’re the ONLY company worldwide that crash tests our crates in situ in the vehicle. This is important because anything in your vehicle needs to work in conjunction with the safety mechanisms within the vehicle itself. There is no point in having a crate that protects the dog in crash tests on its own but doesn’t take into account any of the forces or physical apparatus that are present during an impact. Dog travel crates need to work in tandem with your vehicle’s crumple zone to ensure that every member of your family, canine and human, are kept safe.

Our only focus is to produce products that protect you and we continually test, innovate and improve to ensure that this is what we do.
Our dog travel cages undergo rigorous crash tests at RISE Research Institutes of Sweden. The tests are adapted to the cage size and load without sacrificing its energy-absorbing characteristics if a collision were to occur. The robust, innovative construction ensures that our crates can withstand massive impact from all directions – we call it Safety 360°.

Read more about our safety design and crash testing on our Safety Design page

MIMsafe UK new ownership

Exciting times ahead as MIM Construction AB acquires MIMsafe UK

By | MIMSafe Blog

MIM Construction AB acquires MIMsafeUK.

The Swedish company MIM Construction AB, owners of the MIMsafe brand, have as of January 1 2021 acquired a 100% holding in their former UK-based partner, MIMsafeUK.

MIMsafe is the brand leader in the field of safety products for the modern car industry, producing dog cages and safety systems for equestrian sports, with sales worldwide.

“The acquisition of MIMsafeUK, is a strong marker of our focus on developing our sales channels and strengthening the company’s presence in the British market”; says Gert Olofsson, CEO of MIM Construction.

Angus Griffiths, who has run MIMsafeUK for two years, is now the company’s Country Manager in the UK.
”It feels fantastic to become part of an internationally growing brand making headway into increasing safety with innovation in every channel they are present; from automotive parts, to the Equestrian and Dog world.”

The measure will mean MIMsafe UK has more educational powers within the UK to promote products and brand image. This will help customers to identify that MIMsafe are pioneers of safety in all that they do.  We will be able to educate more potential customers and provide many more people with the opportunity to travel safely with their pets.”

Gert Olofsson adds that the acquisition of MIMsafeUK is part of the company’s expansive growth strategy going forward. “We have set a high goal for the next five years. The acquisition of MIMsafeUK, is a first step towards achieving this goal.”


About MIM Construction AB

The MIMsafe brand is the international industry leader within the field of crash-tested dog cages, gates and universal cargo nets. Its products comprise the VarioCage, VarioSystem, MultiCage and Care2 series.

MIMsafe moreover produces specially adapted cargo nets for VW, Subaru, Kia and other makes of vehicles. The MIM Construction AB also owns the MIMclip brand – a safety system for safer equestrian sports in field competition, the only such system approved by the International Equestrian Federation, FEI.


MIM Construction AB has production units in Swedish Frändefors and Trollhättan, with a
total of just over 50 employees. MIM Construction AB is a co-owned company.
For more information, please contact:

Gert Olofsson, vd

+46 (0)10-55 00 451
[email protected]

Crate Training Your Puppy For Safe Travel

By | MIMSafe Blog

Crate training your puppy is vital to ensure the safety and well-being of your dog whilst travelling. A dog that refuses to get into a vehicle, causes driver distraction or jumps out at will, is a danger to itself and others.

Crate training
Start training early; making positive associations by crate training at home first helps your puppy associate their car crate with feeling safe and secure. With correct training, your dog will look forward to time in their crate. Always perform car crate training where your puppy cannot run out into the road and remove their collar beforehand to prevent it from getting caught.

1. Choose the right car crate

When choosing a car crate, ensure it is the correct fit. Your dog must be able to comfortably stand up, turn around and lie flat inside their crate. Our Variocages come in a wide-ranging variety of shapes and sizes so there should be an option for everyone.

2. Positive reinforcement

Lots of treats and praise is key in training your puppy to regard their crate as a positive and secure space. Feed your dog part of his main meal in the crate, reward him with treats for being in the crate, and fit the crate with a familiar, comfortable blanket to reduce his anxiety whilst training or travelling.

Lure your puppy into the car crate with treats, once the puppy is comfortable with this, try putting a treat in and closing the door for a few seconds before reopening it. Always reward once they are in the crate if they are not crying or whining.

3. Introducing cues into Crate Training

Once your puppy is happily entering the crate to eat his reward, start to use cues for their entrance and exit. Use the entrance cue before tossing in the treat.
After doing this a few times, wait to reward until they are already in the crate.
A release cue is essential so you can open the car crate and your puppy will remain there until you cue it is safe to come out. Say the familiar exit cue and toss a treat outside the crate. Do this until the dog leaves the crate on cue. Now phase out the treats and use only the cues.

4. Short and Sweet Sessions

Gradual training is most effective; your dog’s comfort is paramount. Leaving the boot door open at first and gradually working up to closing it gently, along with turning on the motor when stationary will acclimatise them to the sound and experience. Slowly increase the time spent in the crate.
Never leave your dog unsupervised whilst crate training as this can increase anxiety, sitting with them in the car helps them remain calm.

5. Limit Travel Anxiety

Make your puppy’s first few journeys short and enjoyable. A trip to go for a walk or to a nearby dog park will encourage them to feel excited to get back in the car!

A car crate is the most secure option for travelling with pets – our crash tested crates are completely secure and fitted with multiple safety features that ensure your puppy’s safety and comfort.

MIMSafe VarioCage

MIMSafe VarioCage Christmas Giveaway!

By | MIMSafe Blog

Win your very own MIMSafe VarioCage!

MIMSafe VarioCageWe are giving you the chance to win a MimSafe VarioCage of your choice worth up to £990

Our Christmas Giveaway opens at 7pm on Monday, 7th December.


All you need to do is:


visit our Christmas Giveaway Home Page  


visit this pinned post on our Instagram Page

& follow instructions.


How to Enter

You will be asked to:

1) Comment with which crate you would like and why you would like it (visit the MIMSafe website to find the crate that is right for you)
2) Like our Instagram page or visit our Facebook profile
3) Refer friends to the competition
4) Share this post to your Instagram stories (this can be done as many times as you like through the duration of the giveaway) or sign up to our email list for offers, news and discount coupons!


The competition closes at midnight on 20th December.

We will announce the winner on Christmas Eve.

(A perfect Christmas gift for your four-pawed best friend).


Good luck!




MIMSafe Black Friday 20% Off

Black Friday Sale!

By | MIMSafe Blog

MIMSafe have never before offered any sort of Black Friday deals.  But 2020 is changing everything for so many people in so many ways and we would like to help.

Black Friday

Highest Levels Of Crash Testing

Our dog crates aren’t cheap, but they are the safest, most secure way for you to transport your dog.  They are the ONLY dog crates that are subject to the same crash testing as baby seats and this testing does not only test for the safety of your dog.  They also test for the safety of you and all your passengers, ensuring that the crates work with the crumple zone in your vehicle, to protect everyone; dogs and people.

With rising puppy prices and dog theft, it’s important to ensure that your puppies and adult dogs are secure at all times, even while travelling and our crates feature a very secure inbuilt locking system with key.  (Note that there is an escape hatch at the back of the crate in case of emergency.)

It’s vitally important that dogs are restrained while travelling for safety reasons, and failure to do so could lead to very hefty fines and invalidation of your insurance in the event of a collision.  You can read more about this in our recent blog post about Safety Laws relating to travelling with your dog.

So in order to make our crates more accessible to dog owners, we are offering a one-off Black Friday deal, with:


From Midnight on Thursday 27th to Midnight on Saturday 28th November ONLY

Use the coupon code BLACK20 at checkout and the reduction will be applied.

Dog in car

Cars, Crates and Your Dog: Why You Need to Know the Safety Laws

By | MIMSafe Blog

Dog in car

Many countries now have laws about travelling with your dog in a car. However, many people, from those with their first puppy to those who have had dogs for years, aren’t aware of these laws.
Making sure your dog is secured in your car is important, not just for their safety, but for your safety (and that of your passengers, too).

Danger Factor: Dog Weight at Speed

According to a report by the American Automobile Association (AAA), an unrestrained 10-pound dog in a crash at only 30 mph exerts around 300 pounds of pressure. But an unrestrained 80-pound dog in a 30-mph crash will exert approximately 2,400 pounds of pressure. That’s not just incredibly dangerous for your dog, but for you too; any unrestrained weight can become a projectile weapon when your car brakes quickly or suffers an impact.
An unrestrained dog may also leap out of an open window or into your lap, if scared or excited—and they could suffer an injury if your car has airbags. Using a dog car crate can prevent this.

Danger Factor: Distraction While Driving

Unrestrained pets are a serious cause of driver distraction. Turning to look at them, having them sitting next to you, trying to stop them leaping about, seeing them jump up in your mirror: they can all divert your attention from the road.
A 2019 study by Volvo Car USA and The Harris Poll revealed that unrestrained pets more than double the incidences of unsafe driving behaviours and distracted periods, and increase stress in both drivers and their dogs. And the AAA & Kurgo Pet Passenger Survey revealed even more distracting interactions, including giving treats to dogs and taking their photo! Yet according to the AAA Foundation for Traffic Safety, looking away from the road for just two seconds doubles your risk of a crash.

What’s the Pet Restraint Law in Your Country?

UK: Contrary to popular belief, unrestrained pets aren’t against the law per se. However, Highway Code Rule 57 says animals should be “suitably restrained so they cannot distract you while you are driving or injure you, or themselves, if you stop quickly.” Breaking the Highway Code isn’t an offence but may be used to prove your liability for an accident or contribute to an offence such as ‘careless and inconsiderate driving’. An on-the-spot fixed penalty notice gives you a £100 fine and three points on your licence in ‘low harm’ cases, but more serious incidents can lead to court appearances, an unlimited fine, up to 9 points on your licence and even disqualification from driving. And If a road traffic accident is caused by an unrestrained dog, your driver’s insurance may be invalidated.

Australia, Canada and the US: laws differ between states and provinces, but most prohibit transporting your dog in a closed trunk or on your lap. Where dog restraint isn’t law, unrestrained pets can still be a factor in ‘distracted driving’ laws.

Why Crates are Best:

There are various options for restraining your dog, but a crash tested crate is the safest way to restrain your dog in a car.  It is imperative that the crate manufacturer has performed crash tests that the crate has passed in order to guarantee your dog’s safety and that of you and your passengers.  If your dog wriggles out of a harness or it fails in an accident, they may get loose and run away into traffic. A crate gives your dog an extra level of protection in a crash and ensures they’re safely contained. It also eliminates distractions while you’re driving.

MimSafe make it easy to find the right crate for you, your dog and your car. Use our car model search to find crates suitable for your car, or our crate fit search if you have a crate in in mind and need to know if it will fit.

Heavy dut dog crates

Heavy Duty Dog Crates

By | MIMSafe Blog

Heavy duty dog crates; heavy duty in more ways than one.

Heavy dut dog crates

1. The safest crate in a road traffic accident

Our crates are crush proof and are the only crates to be crash tested to the same standards as baby seats. They are thought to be the safest on the market due to the unique diligence of crash tests that we carry out.
We’ve examined the data from hundreds of accidents and we’ve conducted countless crash tests to replicate collision conditions in order to design and fully test our crates. You can read more about how our crates protect dogs and humans in the event of an accident in the following articles:
MIMSafe Variocage Keeps Dog Safe During Horrific Accident
Two Years After The Accident…

2. Withstands destruction from dogs

We have never had a dog destroy any of our dog crates or cages, ever. They are built using high quality stainless steel, which is the safest material to use due to the slight give and flexibility it exhibits during an impact. This helps to keep your whole family safe: dogs and your other passengers.
Dogs are unable to chew through or damage any of the elements that are crates are built from.

3. Escape proof

Our crates are extremely well built in order to withstand any impact. Your dog could try as hard as he likes but he will not succeed in forcing his way out of one of our heavy duty dog crates.
The one-hand quick release mechanisms can not be accessed by your dog from inside of the crate and the door has a built-in locking mechanism with key.

4. Strong enough to withstand whatever you do to it

Whether you have the crate in the boot of your vehicle alongside heavy tools, frequently transfer it from one vehicle to another, drop it or use it constantly, with big muddy dogs every day, our heavy duty dog crates will withstand whatever you throw at them (literally!)!
They are strong, durable and fully washable so you’ll be able to keep them clean and looking as good as new. What’s more, our durable nylon bumper cover (, also available in our shop, will protect your bumper and the back of your vehicle from wet, muddy dogs jumping in and out after walks.

To find out more about our VarioCages and other products, please visit our shop.

preventing puppy travel sickness

How Can I Prevent Puppy Travel Sickness?

By | MIMSafe Blog

preventing puppy travel sicknessOur dogs are fantastic companions and are part of the family so when they are afraid of going in the car or get puppy travel sickness, it’s scary for your dog and disappointing for the rest of the family. Having to remember to take cleaning up equipment is a hassle and actually getting the dog to get into the car can become a big problem when they are determined not to get in. And dogs that pace about, scratch at the crate, pant and salivate heavily can be distracting, annoying and are demonstrating that they are distressed.

It’s best to get your puppy used to the car when he or she is very young by gradually increasing the puppy’s exposure to different aspects of travelling in a vehicle.

Safety first!

Firstly, ALWAYS keep your pet restrained. Don’t be tempted to keep him or her on your knee. This is dangerous for both you and your puppy. If you were to have a road traffic accident, either or both of you could be severely injured and having a loose dog in the car can make accidents more likely.
One of our crash tested crates is ideal as it keeps both your pet safe as well as the rest of your family should the worst happen and you are involved in a collision.

Here are our recommendations for preventing puppy travel in sickness in young dogs:

1. Start off by sitting with your puppy in the area where you would like them to travel with the engine turned off. Give your pup treats, lots of praise and bring their favourite toys. Make the car time a fun time, for just a few minutes at a time.

2. Once your dog is happy and relaxed in his or her space in the vehicle, move so that you are now sitting in the front behind the wheel. Toss treats back when they are quiet and calm. A stuffed kong or other treat-dispensing toy is a great way to help them settle and understand that even though you are not right next to them, they are not alone in a scary place. This will help the puppy to build a positive association with being in the car but away from you.
Remember that giving your puppy attention when he or she is whining, screaming or barking will reinforce the behaviour so try and wait before this has stopped before speaking to them or going back to them. Then next time try and make sure it doesn’t happen by providing a kong filled with a higher value filling or giving them something else that they love and will keep them busy. If you have another dog, then his or her presence will help to keep the puppy calm, so long as the older dog is not an anxious traveller.
Keep your energy positive and bright to give your puppy confidence that there is nothing to worry about.

3. Start to progress the training by starting the engine for a minute or so then turning it off. Try and time this with giving the puppy the kong or a treat so that he learns that when the engine turns on, good things happen, instead of feeling scared of the noise and the strange sensation.

4. Gradually build up more of a typical car journey – start by backing out of the drive then in again, then go round the block, then go short distances. Taking the pup short distances to a place that he or she loves will further build up his or her positive association with the car.

If your dog seems scared at any point, go back a step to the point where he or she was last relaxed and work back through the steps very gradually.
It takes only a week or so to get a puppy used to car travel and avoid puppy travel sickness and it is time well invested for lots of easy car journeys throughout the rest of his or her life.

Invest in a crash tested dog crate

Ideally also invest in a crash tested dog crate that will significantly improve the chances of keeping your family safe in the event of a collision. Our crates are the ONLY crates in the world that are crash tested to the same standards as baby seats. They are designed by some of the world’s leading dog vehicle safety technicians who have examined the data from hundreds of crash tests and accident reports. You wouldn’t put your baby in a cheap crate or harness so don’t do the same with your dog.

Find out more about our dog safety crate options in our shop.