MIMsafe ambassador

Paddleboard-loving dog and owner become MIMsafe’s most recent ambassadors

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We’re delighted that Kelly and her working cocker spaniel Murphy, from Nottinghamshire, have recently become MIMsafe ambassadors.
We asked Kelly a bit more about how she first heard about our crash tested crates and why she wanted to be a MIMsafe ambassador.

MIMsafe ambassadorQ: How do you feel about becoming a MIMsafe ambassador?
A: We’re really excited to be working with MIMsafe. After personally using our crate for the past few years now it’s a product I truly would now never want to be without. It’s given me peace of mind wherever we travel, not to mention a clean, dog hair free car!! Definitely one of the best purchases I’ve ever invested in as a pet owner.

Q: Have you always had dogs?
A: I haven’t! I always wanted a dog growing up though! Murphy is my first dog.

Q: Do you do any dog sports/other activities with Murphy?
A: I recently purchased a Stand Up Paddle board which I love taking to the lakes with Murphy on board! He took to it like an absolute natural!

Q: What made you want to become a MIMsafe ambassador?
A: I did a lot of research into trying to find a crash proof crate that would fit my old Renault Clio, I was under the impression that such a product didn’t exist for a hatchback car until I came across MIMsafe. Travelling Murphy safely in the car has always been something that’s been really important to me, especially with how much we travel! Unfortunately I think sometimes it’s something that a lot of pet owners overlook or don’t think about. Many are probably like me and believe because they have a small car, a product that would fit doesn’t exist and so I wanted to become an ambassador to help spread the word about the options available and the importance of road safety.

Q: What do you like about MIMsafe crates?
A: As well as the obvious safety features and peace of mind it gives me whilst travelling I love that the crates are adjustable in depth. This has meant that when I did upgrade my car a few months ago I didn’t need to purchase a whole new crate to fit it!

Q: Were there any specific safety-related incidents that prompted you to buy a Variocage?
A: Thankfully I haven’t had any first-hand experiences but I have seen/heard about many incidents where dogs have been killed in collisions. On the flipside I have also read stories where crates have saved a dog’s life, it was seeing these kinds of stories that influenced my decision and for me made having a crash tested crate a priority.

Follow Kelly and Murphy on their Murphy The Magnificent Instagram account.

mimsafe ambassador

crash tested dog crate

Shocking Customer Account: How a Variocage Withstood the Force of High Impact

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A very grateful customer recently contacted us to inform us that another of our variocages has withstood the force of a horrific accident and would have saved her dog’s life if he had been with her at the time.


Angyl Viton contacted us earlier this year:

crash tested dog crate“Early this morning I was involved in a car accident. I hit a patch of ice going 60mph on the interstate. I slid across 3 lanes of traffic hitting the guard rail head on, bouncing off, then spun across the same 3 lanes hitting a concrete divider. All my airbags deployed. I walked away with minor bumps and bruises (Thank you Jeep).”


Having read her story, we’re so relieved that Angyl was not injured, and that her American Bulldog, Rufus, was not with her. Angyl very gratefully let us know that, if he had been with her, his variocage would have kept him safe:

“My Variocage Is always tethered in my cargo area. Luckily my American Bulldog was not with me but if he had been he would’ve been COMPLETELY protected and contained. I bought this crate for this very reason. Peace of mind that my boy is always safe when traveling with me.”


The vehicle in which Angyl was travelling in, a 2018 Jeep Compass Latitude, was completely written off, demonstrating the severity of the impact. The Variocage large single crate, that was secured and fully extended in the vehicle at the time, can be seen in the image above (with Rufus inspecting!).

It’s clear to see in this photo the way in which our crates compress to a safe threshold, absorbing the full force of the impact whilst keeping the dogs safe. Emergency workers at the scene of the accident were impressed with the crate and commented that if Rufus had been present in his crate, amazingly, he would have escaped serious injury.

Crash Testing

We’re always shocked and sickened to hear about such awful accidents but also so pleased to hear from owners who are so grateful to us for the complex research that we carry out that enables us to design and build such safe dog crates. We run a comprehensive program of crash testing, studying road traffic accidents and working with many of the top car brands. Using this information, along with the expertise of our experienced design engineers, we design and build crates that will work alongside the deformation zones in different vehicles to withstand the many forces involved in a collision. We are the ONLY crate manufacturers that test our crates in situ in the vehicles themselves, giving us an accurate record of their true performance in the event of an impact.

crash tested dog crate and bulldogOur crash testing schedule thoroughly examines frontal, rear and side impacts, as well as the forces involved in a rollover. What’s more, we test the consequences of an impact on all the occupants of the vehicle, not just the dog. Our work focuses as much on the human passengers as their canine companions. A high degree of skill and innovation is applied to this level of design, build and testing and it’s why our crates aren’t cheap, but they are certainly the best and worth every penny in terms of your peace of mind.

Angyl confirmed this, commenting: “The Variocage is a well crafted, solid, safe travel crate. Rufus’ variocage took the impact (guardrail head-on at 60mph then a concrete divider) in my accident like it was built to do. I will have another one, it’ll just take some time. I have to buy a new car first Thank you for making such a great quality and safe travel crate.”

Thank you so much, Angyl, for getting in touch and for your kind permission to use your photos and your comments. We wish you all the best in your recovery from what must have been a very traumatic ordeal.

Care2 ambassadors

We’re Looking For Care2 Small Dog Ambassadors!

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Calling all very small dog breed owners and enthusiasts!

We’re looking for people who own or work with dogs that are of a similar size to the following breeds:

Care2 Ambassador• Yorkshire Terriers
• Pomeranians
• Papillons
• Toy Poodles
• Chihuahuas
• Brussels Griffon
• Japanese Chin
• Maltese
• Russian Toy Terriers
• Any other breeds or cross breeds of a similar size

Are you a dog training, grooming or dog day care professional? A licensed dog breeder or a successful dog sports enthusiast? Do you already sell dog-related products or manage a boarding kennel? Are you or your pet well-known social media influencers?

If so, then we have a great opportunity for you! We’re offering a select few very small dog owners across the UK an exciting yet easy way to top up their income and help us to promote safer travel for very small dog breeds by becoming a MIMSafe Care2 ambassador.

Care2 ambassadorsOur research suggests that owners of very small breeds are less likely to restrain their dogs while travelling. As pet travel safety experts, we know that this is extremely dangerous for the dogs as well as for their owners and other human travelling companions.

We need your help to demonstrate to owners of very small breeds that, in order to keep their dogs safe while travelling, they need to be restrained, preferably in a crash tested, secure crate.

Are you our ideal MIMsafe Care2 ambassador?

We’re looking for:

• Professionals in a range of dog-related professions
• Dog sports enthusiasts
• Breeders of very small dogs who are members of the KC assured breeder scheme
• Social media influencers with very small dogs with a significant following
• Someone who is passionate about improving the welfare of very small breeds

Your commitment

All we are asking is that our MIMsafe Care2 Ambassadors use one of our crash-tested, crush proof Care2 small dog crates whenever you travel with your dog – and recommend it to people you come into contact with, both in person and on social media.

There is no financial outlay required.
You will not be charged for use of the crate.

You just need to understand and explain to people that in a road traffic accident, a good quality, crash tested car crate can be the difference between the life and death of your pets and passengers.
Our Care2 crates are the only dog crates that have been fully crash tested to the same standards as child and baby seats, making the Care2 THE safest crate available for very small dogs. They can be fitted into the seat next to you using your vehicle’s seatbelts, the same way as baby seats are secured. They are portable, lightweight and offer a secure space for your pet to travel both in and out of the car.
All of our vet-recommended Care2 crates come fully assembled with a soft, nonslip mat and integrated temperature gauge.

What we offer you, as a MIMSafe Care2 Ambassador:

• A Care2 crate of your choice to use for promotion, keeping you, your passengers, and your dog(s) safe, completely free of charge, for the first 6 months.
• The option to buy your crate at a significantly discounted price after 6 months.
• Commission for every item sold—we know that once people have seen one of our crates being used first-hand, they’re very likely to buy one.
• Don’t delay! This opportunity is only available for the next couple of months, so if you’re interested in becoming one of our ambassadors, get in touch today!

What do I need to do to apply to become a MIMsafe Care2 Ambassador?

Send us an email or message telling us a little about yourselves and stating why you’d like to work with us on the Care 2 campaign.

Whilst not compulsory it would also be appreciated if you:
1. Helped spread the word by sharing this opportunity to your social media story/feed.
2. Tag on social media any fellow small/toy breed owners you think may be interested.

Email us on [email protected] or call 01256 674547.
To stay posted for updates, follow us on Facebook or Instagram.

Meet the traffic safety expert behind MIMsafe’s international reputation for safety.

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Associate Professor Johan Davidsson of Sweden’s Chalmers University of Technology has
been appointed member of the MIMsafe’s Board of Directors. Johan has, for over a decade,
helped the company evaluate MIMsafe dog cages and the company’s MIMclip.

MIMclip, a system designed to minimise the risk of injury in field competitions, is the only safety system
for this tough sport approved by the International Equestrian Federation. The new
appointment will enable Johan Davidsson to apply more of his considerable expertise in
product safety and testing matters to further improving MIMsafe’s products.

MIMSafe, Leaders in Excellence, Committed to Keeping Everyone Safe

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You may have heard that MimSafe is a leader in the animal safety world and wondered what this really means. Leading sales figures? The biggest premises? The widest distribution network?

MIMSafe is a leader in excellence.  And we’re a company that’s not just concerned with animal safety, but with the safety of animal owners too. Human safety is a consideration in every pet safety product they design.

MIMafe, leaders in excellence

MiMSafe is a pioneer

There are many companies around the world that make car crates for pets. But no other company has the same approach to this task, or the vast experience of MIMSafe.
For over 30 years, we’ve worked in close collaboration with major car manufacturers from around the world, gathering the knowledge and experience we need to perfect the design, function and manufacture of animal safety products for the automotive industry.
The design team study the results of hundreds of crash tests to refine their blueprints. When their designs are turned into models, those models are exhaustively crash-tested to ensure they meet the high standards MIMSafe insist on for their car crates.
MIMSafe is the only company that crash tests its crates to the same standards as those used for the safety certification of child car seats, meaning that users can be reassured their pet is as secure as possible. MIMSafe’s high standards also ensure that drivers and passengers are kept as safe as possible too. Once an animal is placed in a MIMSafe crate, they can’t disrupt driving or distract the driver’s attention away from the road—and in the event of an accident, they are held securely in their super-safe crate; there’s no danger of them being thrown forward at high velocity to cause injury to human passengers, or escaping the car and putting other road users at risk.

MiMSafe is an innovator

MIMSafe isn’t just working hard to make the best pet safety products—we’re also striving to make unique and innovative products, such as the ground-breaking MIMmSafe NewEra MIMClip.

MIMClip on a fence

The MIMSafe NewEra Clip and Pin were the first cross-country jump safety fixings to pass the Federation Equestre Internationale (FEI)’s new approvals scheme for frangible devices in the discipline of Eventing.
These pioneering fixings have been created to protect both horses and riders from the dangers of rotational falls when participating in cross-country jumping. They are designed to instantly break if the horse hits the fence, whether the fence is stuck vertically or horizontally, dropping the fence instantaneously.
MIMClips are available for all kinds of fence and they have an indicator to show when they require replacing. The fence judges can easily replace the clips in just 30 seconds.
The MIMClip not only contributes to the overall safety of the sport for both horses and riders but also guarantees fair and correct judging for riders.

Taking Care of Your Animals—And You

If you’re looking for a company that has the interests of you and your animals at heart, look no further. You can rely on MIMSafe to carry on innovating and striving for perfection, producing products you can rely on to keep you and your animals safe.

dog crates

Christmas Giveaway!

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As part of our drive to promote responsible dog ownership and safe animal transportation,

we are giving away to one lucky winner:


Any VarioCage of Your Choice

Dog crates

The Safest, Most Secure Crate For Your Dog & Your Family

Crash tested to same standards as baby seats

Works with your vehicle's crumple zone to protect you & your passengers

Secure inbuilt locking mechanism with key

Don’t miss out on updates to find out out more about when & how to enter….

Like & Follow our Facebook or Instagram pages

Puppy in car

Four Tips for Bringing Your Puppy Home in the Car

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Bringing your puppy home for the first time can be exciting but nerve-wracking, too! Here are our five tips for ensuring your puppy arrives home as safely and happily as they can.

Puppy in car
1: Safety First

Although it can be tempting to cuddle your puppy all the way home or pop them on the front seat, this isn’t the safest option for you or your puppy, particularly if you’re driving. Not only can your puppy distract you, but in the case of an emergency stop or accident, velocity means they become a projectile weapon. They could be thrown forward, injuring themselves or you. While it’s not necessarily illegal to have an unrestrained dog in the car, in most countries, it’s at least strongly advised against, and may result in a distracted or dangerous driving charge. It may also invalidate your insurance.
So, it’s always best to buy a suitable dog crate before collecting your puppy, preferably one that will accommodate him as he grows up. A crate can provide some protection for your puppy in the case of an emergency stop or crash, and it helps to eliminate dangerous distractions. You wouldn’t bring a baby home without a car seat, so care for your puppy in the same way!
If you don’t have a crate, take someone else along to hold the puppy. They should sit in the back seat, minimising distraction for the driver and ensuring your puppy is in no danger from a deployed airbag.

2: Cuddles and Smells are Important

Give your puppy lots of cuddles before getting in the car. This will help them feel more relaxed and they’ll start getting used to your smell, which is important to start the bonding process.
A snuggly blanket in their crate will make them feel more comfy. If you can prearrange to have a blanket that has been left near their mum to pick up her smell, that’s even better.

3: Take Puppy Refreshments

If it’s a long journey home, your puppy will need a drink. Take along some water and a bowl (many dog crates come with a bowl accessory that attaches securely to the side of the crate). Tasty puppy treats might help to distract and soothe your puppy, and you can buy natural dog treats especially formulated to have a calming effect on your pup.

4: Be Prepared for Smelly Messes

Most crates have a waterproof bottom or inner and will contain any puppy wees, but your puppy may also be travel sick. Take a cloth along with you so that on longer journeys, you can stop off, check your puppy and spend time cleaning them up. Give plenty of reassurance and fusses. If this is a problem that persists when you get your puppy home, take a look at our tips on preventing puppy travel sickness. Open a window a little to let in fresh air and keep the car at a comfortable temperature. Remember that your puppy is unlikely to have had his protective inoculations so don’t allow him to walk about outside.

Protect your dog

Protecting your dog from rising dog theft as puppy prices soar

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Protect your dog

Lockdown Isolation

With lockdown leaving many people isolated, the demand for canine companionship is at an all-time high. Following a huge surge in puppy purchases as households spend more time secluded at home, breeders have steadily been increasing their prices since March to match demand, with sought after breeds seeing an increase in price of up to 184% compared to last year.

According to the BBC, figures from the Pets4Homes website that were based on about 150,000 adverts, showed the average price for a puppy from March to September was £1,883 compared to the same period last year where the average price was £888.

Rising prices of puppies

Shocking Increase In Dog Theft

Criminals have been exploiting the higher value of puppies following the lockdown demand, resulting in a worrying increase of dog theft across the country.  Although breeding mums and puppies are mainly being targeted, other dogs are also at risk.  Dr Daniel Allen, an animal expert from Keele University stated that, “As well as breeding mums, working dogs, such as sheep dogs and shooting dogs also attract a high value – they are a ready-made, sellable product.”

The BBC reported that there was a significant spike in dog theft particularly across Northumbria, Devon and Cornwall and Leicestershire – compared to the same period in the previous year, with five police forces claiming they had more reports between January and July 2020 than the whole of the previous year.

Dog theftMany owners across these regions have had their dogs stolen from their gardens or even from inside their vehicles whilst travelling with their pets. With a greater investment needed to purchase a puppy and a greater risk of dog theft, taking necessary protection precautions when travelling with your pet has never been more important.

Built-in Locking Mechanism

MIMSafe crates are a great way to ensure the safety of your dog whilst travelling. All MIMSafe Variocage crates have a robust built-in locking system, an essential feature to deter dog theft from vehicles. They also provide extra protection in the event of a road traffic accident; the entire range of crates are individually crash tested and ensure your dog remains completely secure in the event of an accident. This in turn offers safety not only for your dog but the rest of your family as a nonsecure dog can cause great risk during a collision; a 2kg dog can hit a passenger with a force of 260kg in a collision at 56mph.

With a variety of crates to suit different animals and vehicles, we offer an option for everyone. Invest in the protection of your dogs and your family by looking at our range of tested and trustworthy Variocages.

For more details, please visit our shop.

dog afraid of car rides

Is Your Dog Afraid Of Car Rides? We Can Help.

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travelling with dogsIs your dog afraid of car rides or of traveling in your vehicle?  Dogs develop dog car sickness or a fear of traveling for many reasons. The very fact that they get car sick and the unpleasant accompanying feelings of this can make dogs afraid of travel and for many dogs, the only time they go in the car is to go to the vets. Going to the vets is rarely a pleasant event and for these reasons, dogs can learn to be afraid of going in vehicles. This can cause a lot of disruption to your daily life if your dog is car sick or you can’t get him in the car!

So, once your dog has built up negative associations with going in your vehicle, how can you help him to feel better about it?

Make them feel secure

One of the simplest ways to help dogs to feel more secure is to bed them down in a secure crate whenever you travel.  Dogs have a natural denning instinct and instinctively seek out darker, enclosed spaces when they are feeling anxious.  It may be that all your dog needs to make him feel happier about travel is to spend some time relaxing in his crate in the car with a filled kong or new bone when the car is not running or moving.  (Please ensure that your dog is supervised at all times).  This will help to build positive associations with the car and may be sufficient to stop your dog’s fear of traveling.  Our crates can be covered with sheets or blankets to make them feel more “den-like” and this may help the dog to feel safe while the car is moving.

Give them choice

The basis for helping any animal that is afraid of something is to give them choice. It needs to be the dog’s choice about whether or not to approach the vehicle. Don’t try to force him using the lead or try to lure him with treats. It is much better to let him make his own choices and then reward those choices with things that the dog loves.

For best results, you may want to consult a certified dog trainer who can help you manage the behaviour modification process. They will be able to show you what stress signals to watch out for and help you to manage the step by step process. In addition, you can talk to your vet about various supplements or medications that will help your dog to remain as calm as possible, particularly when it is essential that the dog goes into the vehicle.

Above all else, patience is key.

1. If your dog is very anxious about even going anywhere near the vehicle, then start outside the parked car. Any time they look at the car, offer them a treat or praise. Do the same if they take a step towards the car. If they like to play tug, play next to the vehicle. Do this for just a few minutes at a time and carry out daily for a few weeks.

2. An alternative in these early stages is to teach your dog to target an object (which can be your hand) using clicker training. Once he fully understands the concept of targeting, ask him to touch the target near the car. Build this up so that you are asking him to take a step towards the vehicle, then another step and continue until he can touch the outside of the vehicle. Don’t forget to click and treat. You can find out more about target training here.  Target training has had amazing results with fearful animals, giving them the courage to approach objects that they would never usually approach. Because it is their own choice to approach, they tend to learn very quickly.

3. Once the dog is happily approaching the car, start to leave the car door open and repeat the whole process, gradually building up the dog’s confidence. Don’t try and prise the dog into the open door – just reward any approaches with his favourite treats.

4. Continue with this until the dog will choose to jump into the vehicle and reward him. Give lots of praise and a very high value treat as soon as they set foot inside the car and let them jump out as soon as they want to. Don’t restrain them once they are in. They need to know that they can leave at any point they wish. Keep practicing this step until the dog will jump in and appears to be quite happy staying in the car without trying to jump straight back out.

5. Now, once your dog will get into the car, start to sit in there with him and share high value treats, play with his toys or feed him his dinner in there. Build on this for a few weeks to really increase his confidence. Shut the car door for brief periods of time then open it again, gradually increasing the duration of time with the door shut.

6. Once your dog appears happy in the vehicle, turn on the car engine and carry on rewarding and playing in the vehicle as if nothing has happened. If he attempts to escape, allow him to do so and start right from the beginning, getting him to approach the car, then get in it, then sit with you and enjoy sharing treats, toys and his dinner, all with the engine running. Don’t attempt to drive anywhere at this stage or shut him in.

7. Finally, when you can turn on the engine and keep the door shut without any sign of stress from your dog, try reversing out of the drive then back in again. Then slowly build up to short journeys to somewhere the dog loves. A daily drive for a walk is ideal. So is a visit to a friend’s, a visit to the pet store, or wherever else your dog loves to go!
The aim throughout all of this is to change your dog’s association with the car as a scary thing to a positive association, where all his favourite things happen – cuddles with mum or dad, his dinner, treats and his favourite toys.

One step at a time

Don’t try to go too fast, keep it to one step at a time. If, at any time, your dog is showing signs of anxiety, go back in the process to where they were last happy and relaxed and take it from there, building up gradually.

It can be a time-consuming process, but when you think of all the years you have with your dog, and all the times you will need him to travel, it is worth it in the long run.

Good luck!

40% off accessories

40% Off ALL Accessories When Purchasing A VarioCage

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MIMSafe Accessories Offer

Coupon Code: Accessory40

If you’ve been considering buying a VarioCage to protect your family, dogs as well as humans, then now is the time to go ahead.  We’re offering 40% off ALL accessories if they are purchased at the same time as purchasing any of our VarioCages.  Our accessories are stylish and durable and are the ideal accompaniment to the crates.  They will protect your vehicle and will make life easier for you and more pleasant for your dog!

The accessories we have available include:

  1. Our signature MIMSafe Bumper Cover, which can be used either as a bumper cover to protect the back of your vehicle from muddy paws or as a shade to protect your dogs from the sun
  2. The ingenious Airing Hook, which can be inserted between the two catches on your boot to securely hold your tailgate slightly open, allowing air to freely circulate in the vehicle without compromising your dog’s safety and security.
  3. Our high quality, Stainless Steel Water Bowl, which attaches securely to any VarioCage and holds 0.7 litres of water.  It has a spill-proof design and measures 15cm x 15cm.
  4. The Corner Water Bowl, constructed in materials that match the VarioCage, designed to fit perfectly into the corner of any VarioCage or Care2 carrier.  It also has a splash-proof design, will hold 0.7 litres and is dishwasher safe.
  5. The VarioPad, a quilted dog bed designed to fit any VarioCage model.  The VarioPad is high density, soft and durable, designed for maximum comfort for your dog.  It is easy to fold with durable seams and constructed from a tough materials that will withstand constant wear and tear.  If it does get covered in mud, then it is machine washable.  Many of our customers purchase two so that one is always clean with one in the wash, keeping your car smelling clean!
  6. Our stylish Leash Hooks are designed to install easily onto any VarioCage and help to keep your boot tidy and organised.  Ideal for holding leads, harness, headcollars and toys – no more hunting around in the boot!

To obtain your 40% off, just add the accessories you would like, along with your choice of VarioCage to your basket and add coupon code Accessory40 into the coupon box.  Please note that they will need to be purchased at the same time as the VarioCage to obtain the discount.

Invest in their safety – one less thing to worry about!

Visit our shop to see our full range of accessories and crash-tested, safe VarioCages.